Division Manager
Alaa For Industry - Rental Equipment
Total years of experience :16 years, 3 Months
• Financial Statements and Top Management Reports:
Work with accounts and finance department to prepare income statement, balance sheet, cash flow statements, working capital statement and provisions accounts. Review the reports on monthly basis with company CEO and on quarterly basis with board of directors.
• Working Capital - Accounts Receivables and Inventory Management:
Reducing bad debts provisions and long dues risk by working closely on receivables with credit department and collection team and support any long due cases. Insure debts provisions as part of working capital is in line with company policy.
Overseeing inventory movements and insure IFRS is implemented on current stock estimation techniques. Work closely with marketing and sales team to update stock and cash in old inventory items through campaigns and special prices deals.
• Profitability and Cost Management:
Reduce cost of goods through product support efforts with suppliers while creating opportunities with project and engineering teams to find cost efficient implementation of project execution plans.
Economic overview of costs for departments such as; sales, product management, project team, service and installation team. Ensure manpower costs are allocated efficiently with the goal to increase profit.
• Revenue and Sales:
Ensure a minimum gross profit percentage of 35% as well as a 12% net profit by increasing business profitability through a focus on a healthy sales margin, whilst managing all sales commercial aspects to maintain high gross profit.
Liaise with sales departments in multiple branches across the GCC in order to continually improve sales revenue and achieve an average growth of 15% annually. With a focus on high value deals while closing new business with contractors, consultants and end users.
Generating Sales budget for major regions in Saudi Arabia and working with sales managers to ensure sales revenue growth and assigned budgets are achieved.
Overseeing daily business operations and improve all business functions with sales and operation team in the four Saudi branches and with three overseas branches. Manage and lead a team of 31 direct reports and other indirect report team members In supply chain, accounts and overseas branches.
• Products Management and Portfolio Development:
Identify gaps in products portfolio and target new strategic products like power generators, tower lights and other Heavy equipment to grow revenue and increase business depth with current customers.
• Revenue and Sales:
Lead and manage sales teams in multiple branches across the kingdom of Saudi Arabia to maintain a sustainable sales revenue growth and increase gulf power generators market share.
Prepare Sales budget for major regional teams based on the most advanced sales pipeline analysis techniques to insure accurate budgeting and achieving sales goals.
Manage and support daily sales operations with Backoffice teams and with end-users and customers and continually working to enhance the sales achievements in all Saudi branches.
• Collection and Receivables Position Review:
Work with sales team to insure collections activities is in place, all customers dues are under follow up and insure a healthy cash-in flow to the company.
Regularly meet with credit and finance department teams to review new credit application requests, Collection performance, long dues and bad debts status and set strategies and actions to enhance credit policy and collection performance.
Developing and sustaining long-lasting relationships with customers.
Calling potential customers to explain company products and encourage purchases.
Answering customers' questions and escalating complex issues to the relevant departments as needed.
scheduled customer appointments, and customer complaints.
Analyzing competitors' products to determine product features, benefits, shortfalls, and market success.
Learn general accounting principles and detailed skills in finance management and financial statements.
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