Executive General Manager
Elite Furniture LLC. ( Safwat )
Total years of experience :32 years, 6 Months
Based on my large experience of the furniture business in the Saudi Arabia market I established the company from the outset on the basis of a feasibility study I have made about the needs of the Saudi market of home and office furniture and the needs of projects in different types of both the public and private sectors and the extent focused in my studies on the purchasing power of the slice of medium and below the middle, was start racing the work from three showrooms in Jeddah, Tabuk, & Abha in the western side of Saudi Arabia.
Based on the data of this study, I have to travel to China for the sourcing of home and office furniture to meet the demands of the target segments of home, office, & projects furniture for both private & government sectors.
In addition, I have to develop projects department in order to prepare full studies & proposals for tenders and has already been awarded some of projects.
As Executive General Manager of this company I am fully responsible for the whole operations of the company starting from management, buying goods through attending the furniture exhibitions in China, as well as find new sources of home, office furniture and project furniture requirements.
1.Improved the annual turn over to reach SR 100 million in a short time frame.
2.Increased market coverage by opening 12 showrooms around the kingdom.
3.Selection of right and convenient items that suits market demand.
4.Introduced new and modern fast moving items for both office and home furniture.
5.Developed purchases resources from different countries i.e. china, Malaysia, Europe & USA.
6.Maintained stock levels at the minimum required levels.
7.Implemented ERP system across all functional departments.
8.Improved suppliers’ payment terms and maintained healthy cash flow position.
Fully in-charge of operations such as Interiors fit-out works and soft furnishing for all the projects under executions going on in Saudi Arabia, such as :
1. The interiors works in the Four seasons Hotel in Riyadh with Elsaif contracting Co.
2. 5 different projects located in Riyadh and Jeddah with Saudi Oger Co.
Full in-charge for Operations such as Interiors fit-out works and soft furnishing from the production till the handing over.
PROJECTS UNDERTAKEN WITH ANC INTERIORS \[2001-2002\]
Al Habtoor Al Samha Project 2002 Villas Abu Dhabi.
Al fattan 18 Villas Dubai-Doors & Shutters.
Latifa School Dubai.
Al Hadi School Dubai.
Al busti Mukta 56 Villa Dubai.
Abu Dhabi Meena Hyper Market.
Grant Hayatt Hotel Project Dubai \[On Progress\].
German Cars Showroom Dubai \[On Progress\].
Damas Jewellery Salalah.
Damas Jewellery City Centre Muscat.
Damas Jewellery Sahara Centre Sharjah.
Damas City Centre Sharjah.
Responsasible for the output of 3 sections namely : Design Section, Planning Section and Material Section .
Design Section
Responsible for the review and approval of shop drawings detailes ( before sending to Planning Section for material allocations before releasing the work to Production Section )
To ensure the design is made easy to produse, assemble and install .
To standardize the product in terms of mass production process, material and fittings .
To introduce the new products in the market.
Planning Section
To ensure each material have been studied carefully to minimize wastage .
To ensure that materials will always be available in the stock for the production .
To make sure that use of slow moving and dead stock material whenever applicable .
To maximize the use of off-cuts raw materials in other products if possible .
Material / Store Section
Responsible for sourcing of imported and local material .
Determine and control stock levels and place orders.
Project stock for the incoming projects .
Maintain stock level to ensure sufficient supply of materials and fittings .
To estimate the required materials of each project.
PROJECT UNDERTAKEN WITH JERAISY FURNITURE AND SEATING FACTORY (1995-2000).
Tabuk Cement Factory 5, 500, 000
Shaiba Housing and Offices(Aramco) 4, 000, 000
Ministry of Defense and Aviation Housing 6, 000, 000
Saudi American Bank Branches 5, 000, 000
Al Fal Housing Project (Riyadh) 3, 000, 000
Dar Al Youm News Paper Offices (dammam) 2, 000, 000
Courts Complex (Riyadh) 8, 000, 000
Al Rajhi Bank Branches 4, 000, 000
Riyadh Bank Branches 3, 300, 000
National Guard 3, 000, 000
Ministry of Education 22, 000, 000
Peace Sun IX (Dhahran & Khamis Mushayt) 3, 400, 000
Taif Hospital Housing Project 7, 000, 000
Aside From all other small projects not listed above
Responsible for the profitability of the department .
Discuss with the clients the extent of our proposals.
Know their needs and propose furniture to suit their needs and budget .
Develop relations with the new clients .
Provide information and catalogues of our products to the consultants .
To maintain good relationship with our major accounts .
To ensure prompt responses to clients needs ( Installation, maintenance, new orders, enquiries, etc....)
To support our sales team to close the deal .
PROJECTS UNDER TAKEN WITH RIYADH HOUSE EST/JERAISY GROUOP \[1990-1995\]
Al Bayadh Airbase project (Al kharj) 15.682.000
Ministry of Defence and aviation (MODA) 9.600, 000
Saudi American Bank, Murabba Branch (Riyadh) 9, 000, 000
Saudi American Bank, Speed Cash (Kingdom Wide) 11, 500, 000
Ministry of Health (Group A Hospital) 7, 000, 000
King Fahad Medical City (Riadh)12, 000, 000
Airbase Facilities Project (Royal Saudi Air Force) 16, 200, 000
Imam University (Riyadh) 41, 000, 000
Lucent Technologies (AT&T) (Riyadh) 9, 500, 000
Al Nakheel Project (Jeddah) 2, 400, 000
King Faisal Specialist Hospital (Riyadh) 3, 600, 000
Al Rajhi Bank HQ&Branches 25, 000, 000
Al Salam Palace (Jeddah) 3, 000, 000
Rawda palace (Riyadh) 2, 400, 000
Prince Sultan Hospital (Breeman) 3, 600, 000
Saudi Hollandi Bank Branches 6, 500, 000
MODA Auditorium (Dhahran) 1.200.000
SABIC Project (2 projects) 2.000.000
Aside from all other small projects not listed above.
As a head of design and studies department, my responsibilities include rough study, conceptualization, and basic designs of furniture for turnkey projects. it also includes study of tender decuments, selection of furniture, finishes, layouts, presentation boards, provide alternatives, etc.
Communicate with the manufacturers regarding technical matters including enquiries, specifications, pricing, deliveries and installation estimates.
Discuss with the client and the consultant once the project is awarded and finalize the colour schemes and quantities before ordaring is made .
To place purchase orders to our local and international sources.
Monitor site installations.
PROJECTS UNDERTAKEN WITH JARIR FURNITURE \[1984-1989\]
Institute of Public Administration (Riyadh) 22, 000, 000
Justice Palace Re-development Project (Riyadh) 23, 000, 000
Saudi Basic Industries Coporation HQ (Riyadh) 12, 000, 000
Al Jouf Library 1, 304, 000
Youth Welfare Headquarters (Riyadh) 650, 000
Saudi Arabian Petrochemical (Petrokemya_Al Jubail 6, 500, 000
Tabuk Sports Center (tabuk) 2, 500, 000
Saudi British Bank Headquarters (Riyadh) 6, 363, 000
Washam Sports Club (Shaqra) 1, 300, 000
Marakh Sports Club (Zulfi) 1, 250, 000
American Express International (Bahrain) 1, 200, 000
Ministry of Petroleum & Minerals Org.HQ.(Riyadh) 28, 700, 000
Saudi Ports Authority Headquarters (Riyadh)
Saudi Arabian Monetary Agency Training Ctr. (Riyadh) 5, 600, 000
Ministry of Petroleum & Minerals Org.HQ.(Riyadh) 58, 470, 000
Saudi British Bank (6 Branches) 4, 328, 000
Aside of all other small projects not listed above
Some References Of Executed Projects Under My Control Where We Did Interior Works Finishing. Fit Out And Furnishing:-
• Four Seasons Hotel - Riyadh
• Residence Villa of Prince Abdul-Aziz Bin Fahd - Al Janadriyah Riyadh
• Residence Villas and Auditorium - Al Thumamah - Riyadh
• Residence Palace of Ibrahim AL Ibrahim - Jeddah
• Gradt Hyatt Hotel Project Dubai \[On Progress\]
• Abu Dhabi Meena Hyper Market
• Grant Hyatt Hotel Project Dubai \[On Progress\]
• German Cars Showroom Dubai \[On Progress
• Saudi American Bank Speed Cash Branches
• Islamic Development Bank - Jeddah
• Assir Emaret
• Hilton Hotel Mekkah
• Justice Palace Re-development Project (Riyadh
• Saudi Basic Industries Corporation HQ (Riyadh)
• Ministry of Petroleum & Minerals Org. HQ (Dammam)
• Ministry of Petroleum & Minerals Org. HQ. (Riyadh)
