PR & Marketing Executive
RSC Ltd
Total years of experience :13 years, 9 Months
• Produce and import all events requirements from china such (Lanyards, Trophies, Awards, Flags, Staff vests, wristbands, PVC cards).
• Hiring international speakers for conferences in same expertise.
• Hiring copywriter for media content and printed materials.
• Hiring instant translators for conferences.
• Coordinating travel arrangements, transportations and hotel bookings.
• Assist in show marketing, before and after the exhibition/conference.
• Managing and updating the company website including online webinars.
- Organized events (World environment day conference 2016 - AlKlija Festival).
Main Account: www.fabrikaegypt.com
• Plan and execute all Web, SEO/SEM, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Launch campaigns targeting used cars sellers/buyers for Great Cairo audience to meet our concept target.
• Optimizing content for search engines and Generation Lead.
• Collaborate with showrooms managers to update website database with displayed/sold cars at showrooms.
• Collaborate with technical support team to arrange schedule for technical checkup for selected cars that applied online and meets our requirements.
• Contribute in setting and implementing digital strategy and social media plans for all brands.
• Generate and conduct competitive intelligence research.
• Create, maintain and execute a social media editorial calendar and posting schedule.
• Monitoring and optimizations of the online marketing campaigns with agencies.
• Coordinate with marketing team the events activity such (Beat Diabetes Y12 & Y13, Landmark got talents, Landmark Olympics and Landmark annual staff party).
• Translating PR articles from English to Arabic.
• Tracking company PR and ads at newspapers and magazines.
• Creating weekly and monthly reports for competitor’s ads & promotions at newspapers and magazines.
• Creating monthly reports for new subscription, Redeemed points and issued vouchers of Landmark Group loyalty program (Shukran Card).
• Weekly upload a scanned copy of Shukran applications for new participation on Shukran FTP server.
• Sending e-newsletters and SMS for company promotions and Sale to Shukran members.
• Follow up with public relations department to get permissions from consumer protection department for company promotions and sale.
• Develop and manage SEO, SEM, PPC and social media strategy and execution.
• Manage spending requirements and operate within approved budgets.
• Develop & coordinate engaging promotions, stories, or concepts around our business that will spark social.
• Google Ad-words, Facebook advertising & Online advertising (banners).
• SEO to improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by our target audience.
• Monitor and analyze web site traffic in order to plan, coordinate and implement web site advancements.
• Track web site, SEO, SEM and PPC performance using Google Analytics and other tools and develop and implement strategies to improve results.
• Provided weekly and monthly reports on the performance of online campaigns.
• Worked closely with customer care team to continuously measure clients' feedback.
• Provide regular feedback on competitive activities and recommend any necessary response
- Networks Management.
- Installing and Configuring Computer Systems.
- Monitoring and Maintaining Computer Systems and Networks.
- Troubleshooting System and Network Problems and Diagnosing and Solving Hardware/Software errors .
- Providing Support, Including procedural, Documentation.
- Running Network Applications to Support Systems and Users.
- Recording applications of new soldiers in the military system.
- Documents and data entry tasks
