Marketing & Business development Consultant
GRConnect Online hotels booking portal. www.grnconnect.com
Total years of experience :16 years, 6 Months
Main Job Responsibilities:
1. Managing online and offline marketing strategy of a multinational
booking portal (B2B ). Starting it up in Egypt and introducing it to
the MKT.
2. Implement the go to market strategy for 3 main markets (Egypt, Saudi
Arabia and Libya) partnering with many tourism companies.
3. Partnering with B2C portals on a white label bases. Supporting them
on the operation level and marketing advice.
4. Managing online marketing strategy and digital activities.( Websites
building with programmers, APIs connecting, Social media
campaigns)
5. Deliver training, partnership meetings, corporate deals.
6. Evaluate ROI and assess campaigns performance.
7. Managing marketing team and work closely with sales and operation
team.
1. Managing marketing strategy of the assigned portfolio (ImmuGuard, OmegaFit500, Dulcada, Omegafit1000, Calcichelate & Dulfer ) through a team of 3 Ass. Product managers.
2. Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
3. Measure and monitor performance of all marketing campaigns, and assess against goals (ROI and KPIs)
4. Initiate the IC & DO pedia program.
5. Deliver trainings, symposia, standalones and conference talks.
6. Managing online marketing strategy and digital activities.
7. SFO and promotional grid management through 3 lines.
1. Managing Commercial Trade Channels and trade marketing strategy through a team of 30 pharmacy Reps and key accounts specialists.
2. Launching pharmacy business unit of Sandoz, Responsible for a leading generic products ( Curam, Sinuc, Diclac and Antopral ) of annually target 14 MIO dollars .
3. Introduce shopper and consumer marketing concept for Dicalc Gel through pharmacy channel.
4. Build The DVR Concept (Distribution, Visibility & recommendation) through trade activities and promotion within the pharmacy channels (standalone & chain pharmacies- 4500 pharmacies)
Managing key customers and chain pharmacies through trade
marketing activities for a leading brands (Panadol, Sensodyne and
Voltaren
1. Maintains CS strategy as sales generating function considering overall
company objectives. Participates in sales and marketing functions that
impacts CS such as periodic strategic and operation meetings, trade
display and promotion.
2. Leading team of 7 Key account executives, responsible of handling key
customers (Key Pharmacies, Distributors’ channels and implement
trade marketing campaigns, all Egypt.
3. Manage distribution strategy by conducting monthly (To Market) sales
plan.
4. Responsible for Monitoring, Adjusting and reporting SIT of NOTC brands
SKUs in all Distributors as well as keeping total SIT healthy.
5. Develop and maintain NOTC customer service level for external and
internal customers (cross functions cooperation of sales, Marketing
and Supply).
6. Continuous market and sales analysis to manage contribution of each brand
and sales mix.Putting guide lines to (pricing) trade offers and
commercial deals.
7. Coordinate with finance staff in commercial financial issue ( free goods,
Bonus, Claims and account’s Credit
OTC,
1. Manage sales In and trade channel (distributors and key pharmacies).
2. POSM and customized campaigns.
3. Sales and market data analysis (IMS, Distributor’s data).
4. Adjust Stock In Trade.
5. Managing and updating sales and Stock situation.
6. Coordinate with Category managers to implement new launches
strategy, motivational programs and pricing strategy.
7. Assist national sales manager in territory allocation and sales force
optimization.
OTC Egypt,
1. Achieving 125% VS target 2009.(4th Best Achiever 2009)
2. Reporting commercial offers feedback of competitors directly to NCH
national sales manager.
3. NCH newsletter.
4. Achieving 104% YTD 2010 VS target with 29% Growth VS last year. and
market share per product: (Lamisil=23%, Otrivin=74%, Voltaren=20%,
Excedrin=4.36%, spasmo-canulase=35%
Bio_egypt Company specialized in plastic surgery and Cosmo-
dermatology market.
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