أحمد Sherbiny, Senior Brand Manager

أحمد Sherbiny

Senior Brand Manager

The Savola Group

البلد
مصر - القاهرة
التعليم
ماجستير, Marketing
الخبرات
18 years, 4 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 4 أشهر

Senior Brand Manager في The Savola Group
  • مصر - القاهرة
  • أشغل هذه الوظيفة منذ يناير 2014

- Fully responsible for the assigned brands in terms of brand management, communication & positioning and strengthening the brands’ equity.
- Developing the annual marketing plan for the assigned brands, staying on top of its execution, implementing amendments based on market dynamics whenever needed.
- Managing pricing (wholesale, retail & shelf price) and packaging (artwork & packaging material) for the assigned brands.
- Fully responsible for the assigned brands’ P&L.
- Developing marketing communication campaigns (TV, radio, outdoors) to deliver on the brand’s positioning.
- Responsible for daily/weekly & monthly analysis for the brands’ KPIs (Sales, Retail Audit, Consumer tracking and quality checks)
- Launching consumer and trade promotions whenever needed.
- Responsible for the research function for all marketing department.
- Responsible for the media function for all the marketing department.

Brand Manager في The Savola Group
  • مصر - القاهرة
  • يناير 2012 إلى ديسمبر 2013

- Fully responsible for the assigned brands in terms of brand management, communication & positioning and strengthening the brands’ equity.
- Developing the annual marketing plan for the assigned brands, staying on top of its execution, implementing amendments based on market dynamics whenever needed.
- Managing pricing (wholesale, retail & shelf price) and packaging (artwork & packaging material) for the assigned brands.
- Fully responsible for the assigned brands’ P&L.
- Developing marketing communication campaigns (TV, radio, outdoors) to deliver on the brand’s positioning.
- Responsible for daily/weekly & monthly analysis for the brands’ KPIs (Sales, Retail Audit, Consumer tracking and quality checks)
- Launching consumer and trade promotions whenever needed.
- Responsible for the research function for all marketing department.
- Responsible for the media function for all the marketing department.

Research Manager في Savola Group
  • مصر - القاهرة
  • يناير 2009 إلى ديسمبر 2011

- Responsible for the whole project management cycle for in house ad hoc projects starting from receiving brief, preparing proposal, passing by preparing research material (questionnaire / discussion guide), briefing field, attending pilots, till doing required analysis and preparing full report.
- Projects handled (U&A, H&P, advertising evaluation pre and post, consumer tracking, product testing via CLTs and in home placement, customer satisfaction, customer loyalty, concept development, concept testing, media tracking, price monitoring, shopper understanding, and other projects)
- Managing in house continuous consumer tracking projects in terms of ensuring material consistency, data validation, analysis and reporting.
- Managing Retail Audit for different categories and markets in terms of data validation, analysis and reporting.
- Handling client’s queries on both ad hoc and continuous researches.
- Responsible for preparing big annual workshops where combined analysis is made from research (mainly tracking and retail audit), media and sales KPIs to evaluate the company’s brands’ portfolio performance over years.
- Responsible for training junior researchers and marketing teams on consumer tracking and retail audit in terms of KPIs understanding and analysis.

Senior Reseach Executive في Asfour Crystal International
  • مصر - القاهرة
  • يناير 2006 إلى أبريل 2009

Heading the research section for Asfour Crystal fashion components sector in Hong Kong & china regions.

Managing the whole research cycle, in addition to qualifying agencies, evaluating proposals, , , ,

Was sent in a mission for 1 year in Hong Kong office to manage the research / marketing communication activities fir Asfour in the region

الخلفية التعليمية

ماجستير, Marketing
  • في Arab Academy
  • يونيو 2012

MBA - Marketing Major

بكالوريوس, Foreign trade
  • في Helwan university
  • نوفمبر 2004

Bachelor of science from the faculty of commerce (english section)

Specialties & Skills

Brand Communication
Advertising
Marketing
Brand Equity
Marketing Research
Ms Office
Research software (SPSS, Advisor, insight, SNAP)
Internet usage
MS windows

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
مبتدئ