Key Account Sales Executive
Transmed Overseas Incorporation SA
Total years of experience :13 years, 9 Months
Handling Key Account (Carrefour) P&G and Clorox portfolio for Modern Trade in Dubai
Customer Business Development
Responsible for budgets, Displays shelf share, planograms, execution
Handling team of merchandisers
Making sure products and services are supplied to customers on time
Developing productive long term relationships with customer
Preparing Value and volume forecasts and plans
implementing a global sales strategy in shelf and promotional activities
UNIKAI, Al qouz Dubai (Apr’12 to Feb 2015
Sales Executive (Reporting to Food Service Head)
Key Deliverables:
Work as a coordinator with responsibility of preparing MIS reports
Responsible for 4/5 star hotels, fast-food chains, restaurant chains & catering services sales development
To forecast and order the stock as per customer’s requirement
To prepare sales reports (actual vs. budgeted sale) as per brand, category and SKU wise
Liable for acquiring new customers
Assisted with account receivables and banking between company and clients
To achieve the sales targets and payments
Accomplishments:
Increased monthly sales up to 175 % within the first 6 months of joining
Increased account base by 30 % at 2 locations
Increased/expanded territory by 25 by building strong relationship with key decision makers
Key Deliverables:
Managed key accounts (Makro, Metro, MAF Hyperstar (carrefour), USD)
Assigned targets to the distributers
Managed stock for the company and distributer
Imparted training to the team
Involved in auditing the distributer’s expenses
Accomplishments:
Successfully launched new SKU
Developed 3 new institutions - Pepsi Co, Dawn bread and Pearl Continental
Key Deliverables:
Prepared expense and income reports for project
Involved in merchandising - Shop Facias, Retail Branding, Vinyl Branding, Poster Pasting, Product Replicas, Product Placing, etc
Looked after brand launching and event management activities
Managed the brands by planning the campaigns
Communicated with client for approvals and execution of campaigns
B. Com (Honors) from Punjab University, Lahore in 2009 CFA Level-1 Charted Financial Analyst E-Commerce & Web Development from University of the Punjab, Lahore Certified Participant of 2nd Senior Executive Managerial Grid Workshop at NCA (March 23rd -28th, 2009) Certified Participant of LUMS Business Consorcio (April 11th, 2009)