Product Manager Marketing
Emaar
Total years of experience :12 years, 10 Months
Heading the growth and product strategy for Emaar One app that allows Emaar users to manage their asset and book Home Services.
Created Business vision, plan, product roadmap and team structure - approved by SLT
Set up the end to end process for product, marketing and operations coordination and customer journey
Researching & implementing creative, unconventional and cost efficient channels to build customer base and grow the business - this involves growth loop in products
- Managed large scale marketing budget based on LTV and ROAS across multiple KPIs, geographies and demographics
- Grew the product from 1k to 10 million installs with 480K DAU within 10 months.
- Partnered with analytics and development team to build the marketing automation process
- Lead the CRM strategy for retention & engagement.
- Planned and executed the marketing, branding and PR for SWOO Live Game Shows for MENA and India (Both online and offline)
- Promoted Swoo in Asia cup Cricket tournament in UAE
- Initiated and strategized different monetization models for the business
- Contributing as a key strategic advisor to the CEO and as a member of core product and business team.
Led the ARM strategy (Acquisition, Retention & Monetization) for "Bingo Bash - World's most popular Bingo game!" with 1 million Daily active users, a million-dollar monthly marketing budget, and a fan base of 5M+ Facebook fans.
- Developed an effective marketing plan with analyses and insights, including strategies, tactics, and resources to drive growth opportunities
- Planned and executed the app-monetization strategy for revenue.
- Partnered with analytics and development team to build the marketing automation process
- Led the CRM strategy for retention & engagement.
- Managed the global social media marketing team in India and in the US.
- Managed the Customer success and market research team to drive user satisfaction and generate insights for product strategy.
Diagnosed and troubleshooted software and hardware problems and help our customers install applications and programs.
Other esponsibilities include resolving network issues, configuring operating systems and using remote desktop connections to provide immediate support.
Developing institutional software and database management system
B. Tech (Computer Science & Engineering), 2010 B.P.U.T University, India, 65%
Diploma in Computer Science & Engineering, 2006 SCTE & VT, India, 69%
X, 2003 CBSE Board, India, 56%
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