Web Marketing Manager
US Trade Enterprises
Total years of experience :19 years, 10 Months
(August 2011 - Present) Web Marketing Manager in US Trade Enterprises
• Lead and execute all SEO technology development, initiatives and link development efforts.
• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
• Social Media Optimization and Marketing (SMO/SMM)
• Creation and execution of digital promotional campaigns.
• And work to track and monitor site traffic by optimizing campaigns based on the best performing strategies.
• Direct landing page optimization through use of multivariate testing and audience segmentation.
• Working on latest Web trends and Google Analytics to study the user behavior on the websites.
• Identifying key marketing opportunities.
• Utilize cross-browser compatible HTML, CSS and JavaScript.
• Running marketplace; Amazon, Sears and Buy.
• Working on those website, target US based market;
o www.apparelshopusa.com
o www.ustradeent.com
(March 2011 - October 2011) S.E.O. Team Lead in I.T.Verticals Inc
• Responsible for complete SEO process (on & off page optimization) and web analytics.
• Provided landing page analysis, keyword market research on targeted markets searching habits.
• Provided SEO guidance and recommendations for SEO friendly website design and development.
• Working website: www.apparelnbags.com
(August 2008 - July 2011) Web Marketing Manager in Teleware Technology Pvt. Ltd.
• Involved in the Web Research, Analysis and Marketing of the following manner:- • Design Yearly, Half yearly, Quarterly and Monthly Base working plan for Team.
• Design the Keyword Position Strategy in Major Search Engine (Google, Yahoo, and Bing)
• Design the Strategy of Product pricing on monthly bases.
• Create, monitor and evaluate PPC campaigns across Google & Microsoft Ad Centre, Nextag, Shopzilla, Shopping.com and PriceGrabber
• Running Amazon account with Amazon Webstore.
• Build title, keywords & description for search engine positioning (Meta Tagging) & Lot of More.
• Email Marketing; before starting month design mailer strategy for every websites.
• Run Affiliate Program in Shareasale and other Product based Affiliate.
• Design strategy for social media optimization.
• Design the strategy for Fresh Content.
• Design online system to satisfy the customer.
• Design monthly deals, offer to returning customer and subscriber.
(August 2005 - July 2008) S.E.O. in Telenet Communication Pvt. Ltd.
• Placing classified ads, Link Exchanging, Forum, Blogs links and Article Submission.
• Upload Google Base Datafeed.
• Build title, keywords & description for search engine positioning (Meta Tagging) & Lot of more.
(July 2004 - July 2005) as Internee in Data Entry in Telenet Communication Pvt. Ltd.
• Update Product Information online.
MBA-MKT PAF KIET
2003-2006 BCS (Computer Science) Karachi University
2000-2002 HSC (I & II) Govt. Degree National Science & Commerce College Karachi.
1999-2000 SSC (I & II) Rahman Children Secondary School Karachi.