C J Rajendra Prasad, Associate

C J Rajendra Prasad

Associate

Location
India
Education
Doctorate, Management
Experience
34 years, 2 Months

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Work Experience

Total years of experience :34 years, 2 Months

Associate
  • My current job since July 2018

DIRECTOR- RETAIL MANAGEMENT, SYMBIOSIS SKILLS AND OPEN UNIVERSITY, KIWALE, PUNE - Responsible for Retail Course Planning, Examination, Industry Relations and Student Welfare. Also serving as

Faculty
  • February 2017 to June 2018

Conducted Webinars, Panel Discussions, Motivational programs for Industry,

COO
  • January 2016 to January 2017

(Returned to India to complete PhD)

Call Centre at Cineplex
  • India
  • August 2013 to December 2015

COO QUALITY CENTRE LTD., - QUALITY GROUP, TANZANIA
Headed Mall Operations, Leasing, Documentation, Retailer Management, Customer Relations and Facility Management of the Mall (44, 000 sq mtrs, with over 100 tenants) - having Hypermarket, 5 screen multiplex, Retail outlets, Entertainment centre, 7 Banks, 2 Health Centre, Gym, 6 Restaurants, Offices,

GENERAL MANAGER
  • April 2011 to July 2013

OPERATIONS AND CENTRE HEAD, ALPHAONE MALL, AMRITSAR. Headed Mall Operations AlphaOne, Amritsar of 535, 000 sq ft area, having Hypercity, Shoppers Stop, Reliance Trends, Cinema, Max Lifestyle, Orama Fun Zone and over 100 stores of leading brands.

Responsible for Leasing, Promotions, Customer Service, Receivables and Facility management. Reported to ED - Marketing, Corporate Affairs and Retail, and the BOD. Had 12 staff reporting to me including AGMs, Managers - Leasing, Marketing, CRM, Facility, Accounts, Technical, Legal, Vendor Management and Food Court.

GENERAL MANAGER at LANDMAARK MALL
  • India
  • April 2008 to March 2011

Landmaark is a venture of Bharath Infra Exports and Imports Limited, a division on Bharath Goldstar Group. Landmaark is a one stop mall for all Building Materials on Hosur Road, with a total area of over 8 lakh sft.

Responsible for Leasing, Marketing, Advertisement, Mall Operations, Business Development, Negotiations, Vendor Management, Project activities, Recruitment, Training and implementation of Systems and Procedures.
Achievements:
•Promptly launched the prestigious Mall as per schedule, with its unique business plan
•Successfully achieved the participation of over 100 brands related to building materials
•Efficient sourcing, Vendor negotiation, space management and rationalization of the product range

SENIOR GENERAL MANAGER at LIFETIME HEALTHCARE PVT LTD
  • India
  • July 2005 to April 2008

Launched over 100 Retail Chain Pharmacies under the brand name of ‘LifeKen Medicines’ in Bangalore, Chennai, Hyderabad, Pune, Mumbai and Aurangabad, in both Stand alone and Shop-in-shop format.

Responsible for Store Operations, Business plan, Stock and Sales, Cost Control, Manpower planning, Training, Appraisal, Store expansion and launch, standardization of layout and Co-ordination with all departments, Managing Shop-in-shop and Stand-alone formats, Partner relations and implementation of Retek Software.
Achievements:
•Set up and Operations of Distribution Centre and Retail Stores - Stand alone and Shop-in-shop Stores
•Corporate representation, Relationship and Business management with Business Partners and Vendors
•Planned and implemented SOPs in Store Operations, Marketing and Healthcare programs at Retail Stores.

at FAMILY MART, VALDEL RETAIL PVT. LTD
  • India
  • March 2002 to June 2005

known for its Educational Institutions, Software, Real Estate and Entertainment businesses. Family Mart included Departmental Stores, Super Market, Home Section, Book & Music Stores, Entertainment, Food Court and Beauty Saloons.

Responsible for Operations, Planning and Performance of all Brands in Daily’s Supermarket at Family Mart.
Achievements:
•Set up and managed operations of 6 Super Markets in Bangalore and 2 in Mysore.
•Excellent Vendor Management, Team Management and Management of private brands
•Implementation of Promotions, Budgeting, Business plan and achieving targeted Sales and Margins.

REGIONAL MANAGER at HOME SUPER MARKET
  • India
  • October 1999 to October 2001

Manufacturers of V.I.P Men’s Undergarments, Lovable and Daisy Dee Lingeries, Live-in Jeans and Bellini Shoes.

Responsible for operations of 6 Super Markets, Sales, Marketing, Procurement, Pricing, Warehouse, Merchandising, Promotions, Displays, Advertising, EDP, HR and financial matters.
Achievements:
•Set up Six Super Markets in Bangalore City within a span of eight months.
•Implementation of SOPs, Vendor Management and development of private brands to maximize profits.
•Marketing, Product Placement, Brand development and Promotions for VIP, Daisy Dee and Lovable.

GENERAL MANAGER
  • December 1997 to September 1999

SALES & MARKETING, BALKRISHNA HATCHERIES, BANGALORE - This was a family owned business and a Division of Komarla Group, having business in Poultry Farms, Manufacture of Animal Feed, Hatcheries and Processed Frozen Food). Was responsible for Sales & Marketing of Nandu’s Brand of Chicken Products (Fresh & Frozen)
Achievements:
•Expansion of Dealer Network at Regional, State and National Level.
•Introduction and Designing of New Packing and New Products.
•Implemented New Sales Techniques, Brand promotions, Trade schemes and participation in Exhibitions

DIVISIONAL MANAGER
  • June 1995 to October 1997

INDIAN CONSUMER PRODUCTS DEPARTMEMT, YUSUF BIN AHMED KANOO, SAUDI ARABIA \[KANOO GROUP - BAHRAIN\]
Responsible for Sales & Marketing of VIP Luggages, Sumeet Kitchen Appliances and Bombay Dyeing products.
Achievements:
•Retail Store Operations, Expansion of Dealer Network, Dealer Conferences, Training and Consumer Fair.
•Brand Popularization through Trade Schemes, Consumer offers and introduction of New products.
•Launched Discuss -Grinders-Food Processors \[Sumeet Machines Ltd\] in Saudi Arabia

PRODUCT MANAGER
  • January 1992 to April 1995

FAIRTRADE - FOOD DIVISION, RUWI, OMAN. Responsible for international brands: Kraft General Foods, USA; Cross & Blackwell, UK; Bahlsen Snacks and Biscuits, UK; Cadbury’s UK, Fromageries Bel, France; Khong Guan Biscuits, Singapore; Safcol, Thailand; Kandos (Network), Malaysia; Sanwa Noodles, Singapore; Ceylon Munchee Buiscuits, Sri Lanka.
Achievements:
•Successfully conducted Tang Display competition in October 1992 at all outlets.
•Published special Product leaflets and assumed over-all responsibilities during CONSUMER FAIRS.
•Contributed 60% of the Sales of Food Division, Implemented Promotions and Trade Schemes.

SALES EXECUTIVE
  • October 1988 to December 1991

AL-SEEB TECHNICAL EST. SARCO, WATCHES AND ELECTRONICS DIVISION, RUWI, SULTANATE OF OMAN. \[Juma-Al Majid Group, UAE\] Responsible for Sales & Distribution of Citizen and Samsung Brands in Capital and Interior regions.
Achievements:
•Contributed 50% of the total Sales for the product range in the Capital area.
•Addition of 30% of Dealers in a record time of one year.
•Achieved sales growth of around 45% and managed different products

Education

Doctorate, Management
  • at Sunrise UniversityUGC
  • February 2022

Recognized

Master's degree, Marketing
  • at Mysore University
  • February 2022

First Class Thesis: “Introduction of New Products.” Obtained 2nd Rank

High school or equivalent, Marketing
  • at St. Philomena’s College
  • February 2022

First Class

High school or equivalent, Marketing
  • at Bishop Cotton Boys’ School
  • February 2022

,

High school or equivalent,
  • at Dr. C. J. RAJENDRASymbiosis Skills and Professional University
  • July 2018

Previous - COO, Mars Hypermarket LLC, PO Box 201, Madinat Qaboos, PC 115, Muscat, Oman.

Doctorate,
  • at Dr. C. J. RAJENDRASymbiosis Skills and Professional University
  • December 2017

High school or equivalent, Management
  • at Sunrise UniversityUGC
  • January 1988

High school or equivalent, Marketing
  • at Mysore University
  • January 1986

High school or equivalent, Marketing
  • at St. Philomena’s College
  • January 1983

High school or equivalent, Marketing
  • at St. Philomena’s College
  • January 1981

First Class

High school or equivalent, Marketing
  • at St. Philomena’s College
  • January 1981

First Class

Specialties & Skills

Management
Business Ideas
Team oriented
operations
BRAND MANAGEMENT
BUSINESS PLANS
HUMAN RESOURCES
MARKETING
MERCHANDISING
VENDOR RELATIONS
BUSINESS DEVELOPMENT

Languages

English
Expert
Hindi
Expert