Research Director
IPSOS
Total years of experience :18 years, 11 Months
At Ipsos, I have been leading a team of 10 researchers, overseeing and guiding their work to deliver insightful and impactful research in marketing, insight development, and operations. I have mentored researchers by providing supervision, training, and support on research tools and ad hoc techniques.
•I have been able to foster a client-centric commercial culture through people engagement, driving leadership and promoting a collaborative environment. I have excelled in relationship management with key clients and stakeholders, ensuring successful project delivery and exceeding client expectations. I have been instrumental in cultivating a thought leadership culture reflected in client growth strategies.
•I have successfully managed business worth $4 million USD, driving the quality of relationships with key clients and contributing to revenue growth. I have handled individual projects valued at $1.5 million USD, leveraging cross-category learnings to devise successful strategies for key clients.
•I have been recognized as a key contributor to change management, driving positive transformations in people and processes within the business unit. I have provided advisory services on future trends and disruptions in the FMCG industry, contributing to strategic decision-making.
Key Responsibilities: Unilever
•In my role, I closely collaborated with all Consumer and Market Insights (CMI) teams at Unilever to ensure a comprehensive 360-degree view of the research questions at hand. This involved utilizing primary research methods, both quantitative and qualitative, as well as syndicated data sources. I was stationed at the Unilever AGU office in Dubai on a weekly basis, where I worked closely with the marketing teams. Together, we addressed key concerns and identified white spaces in the market. I regularly designed research briefs with collaboration from marketing teams and further commissioned them to research agencies.
•Subsequently, I converted the research findings into actionable marketing insights that drove effective decision-making. One of my key responsibilities involved analyzing monthly Retail Audit data for Home Care, Personal Care, Foods, and Beverage categories across the NAME region. By consolidating the insights from this data, along with tracker data, I provided valuable growth insights to support business strategies for Unilever. Key Responsibilities: Other clients
•I was responsible for executing projects from the initial stage of accepting a brief to delivering findings that address the client's specific research needs. This involved thoroughly understanding the research requirements and designing research proposals that align with those needs.
•I prioritized understanding the main business issues of the client, ensuring that the services provided by the company are tailored to match their specific needs. By identifying and addressing these core business issues, I contributed to the client's overall success and satisfaction. I ensured that the consumer research findings were effectively utilized for making informed business decisions and driving brand growth.
I actively engaged with clients to discuss and understand their research requirements. This involved taking briefs from clients, understanding their specific objectives, and developing research proposals that align with their needs. I collaborated closely with media consultancy teams to gain insights from the research findings. By leveraging these insights, we worked together to develop optimal solutions for our clients. These solutions were tailored to meet the client's specific requirements and align with their business goals.
I was accountable for generating and executing USD $1 Million worth of business annually through comprehensive client servicing. This involved managing client relationships, understanding their needs, and delivering effective solutions to meet their objectives. To provide valuable insights, I analyzed data utilizing Nielsen's business solutions, including eQ (Customer Satisfaction Tool) and Winning Brands (Brand Equity Tool). Furthermore, I integrated research data across different departments within Nielsen. This includes leveraging data from Retail Audit, which provided valuable market insights and performance metrics.