Assistant Product Manager
Redington Gulf
Total years of experience :13 years, 5 Months
• Being part of IT Volume division, I am responsible for managing the WD External drives business.
• Responsible for WD business in UAE, Qatar, Kuwait, Oman, and Bahrain
• Topline, Bottom Line, ROIC, Business Development, Sales, Vendor Management, Product marketing.
• All Business channels viz. SMB, Retail, and Corporate
• Market Analysis, Competition analysis
• Complete Inventory planning and management, which includes procurement through imports and location wise allocation based on past trends and future planning.
• Deciding GTM strategy and implementing the same at right time for greater penetration and revenues.
• Regular tracking of markets for effective and accurate marketing, inventory and sell-out planning.
• Business development for increasing the market size and share across the regions
• Maintaining the balance in different GTM’s by influencing the supply and buying decisions to maintain the brand value and MOP of the product categories.
• Regular marketing activities, such as print ads, Bundle offers, localized events etc. to be organized and planned for growing revenue as well as increasing the product and brand awareness.
• Managing entire business for brands under assigned portfolio across India.
• Portfolio contains brands as below:
o Targus: IT and Apple products related accessories
o Denon: Premium segment headphones
o V7: Ingram in-house brand for IT and related accessories
o Buffalo: NAS, Wireless and storage products
• Product lifecycle management, pruning and adding new products and categories for the V7 brand
• Responsible for all the activities from product design to product placement of V7 brand, that includes product category, design, packaging, MRP decisions.
• Responsible for managing the key LFR and channel accounts.
• Developing the brand business by Creating, maintaining and analyzing customers, prospective client databases, competition offering and using Business Intelligence i.e. Tracking of product life cycle, New Offers and schemes, keeping track of trends in online and offline retail.
• Responsible for business of Premium Apple Products which includes MacBook Series, iMac, iPad, iPad and Apple accessories of my accounts.
• Establishing & maintaining collaborative relationship with vendors, managing key accounts to increase Apple brand share.
• Responsible for market research on price data, product movement, competition pricing, product bundling, etc.
