Diyaa Ashour

Market & Consumer Research - ME

1. Develop and execute Sponsorships and Experiential Marketing strategies accordingly.
2. Oversee the on-site execution of Events and Promotions to ensure appropriate site Branding and local market involvement.
3. Ensure complete integration from Brand, CRM and Digital for all Experiential event
4. Negotiate contracts and terms for partnerships with vendors and service providers and ensure proper approval process internally
5. Ensure proper communication of all events to all employees.
6. Ensure our Creative Agencies are executing Sponsorships and Experiential marketing materials in accordance with our planned strategies

Identity Communications (October 2012- Present)

Sales & Marketing: Gold's Gym Magazine "The Coach"
1. Engaging in project management duties and assist in executing a well-organized issue plan for the magazine.
2. Approaching Prospects.
3. Locate and contact potential clients in order to offer advertising services.
4. Prepare and deliver sales presentations to new and existing customers in order to sell new advertising campaign.
5. Illustrating to clients how specific types of advertising will help promote their products or services in the most effective way possible.
6. Maintaining assigned account bases while developing new accounts.
7. Assigned to pull a marketing plan for the magazine digitally.

byGanz Events Extraordinaire (September 2010 - March 2012)

Star Capital Finance LTD. (August 2012- October 2012)
A Managed Investment Account, jointly managed by Star Capital Finance and Star Bank, with an exceptional performance in the Foreign Exchange Market.


Sales Executive: • Meeting with clients on a daily basis, discussing and presenting the financial service Star Capital Offers and excelled in sealing several deals.
• Executing a marketing proposal that I personally created that includes below the line, and on the social networking interface.
• Sales support and consultancy to potential and current clients

- Holds a training certificate for participating in the Stock Market Simulation "SMS" conducted in Misr International University, December 2009


Skills and Experiences

byGanz burst onto the scene in 2006 and single-handedly reinvented the nightlife entertainment industry in Egypt. byGanz events have become known as events beyond measure, with highbrow corporate events with sumptuous setting and decor attended by foreign dignitaries to pulsating extravaganzas. www.byganz.com

Account Executive: 1- Meeting and liaising with clients to discuss offers
2- Presenting offers to clients
3- Writing reports & minutes of meetings
4- Following up with colleagues upon tasks to be done.
Ushers & Artist management: Designing and developing innovative and high affect talent management programs to improve the depth and diverseness of local leadership talent in Egypt, and entertainment artists we host from abroad.

Fun Factory Entertainment (March 2011 - March 2012)
Design Point Interiors & Architecture, byGanz Events Extraordinaire, for action packed sumptuous events & TVision Media Productions for television show productions has resulted in a new & exciting venture where we focus on providing top quality entertainment events for children. www.funfactoryeg.com

Project manager: Hosted "Sesame Street" live musical shows from London, for ten days event in Cairo.
Creating and executing all the project work from A to Z, planning and revising as appropriate to meet changing needs and requirements. Managing day-to-day operational aspects of the project and scope. Had to ensure all the steps taken to produce such a project meets the requirements, where meetings with the sponsors, advertising and production teams was a usual occurrence.

1. On the Road in America SEASON III - Television reality Series (February 2011 - March 2011)
Participated in the reality television show as one of the four Cast members around several states and towns in the United States.
• Travelled across several states, explored different cultures in which direct communication and cultural exchange were excelled during the journey
• Experienced typical American day to day life and gained insights into formative events that shaped American culture. The people I met, and adventures I had along the way, provided me a unique look into the lives and experiences of Americans and act as catalysts for personal growth and acceptance
• Since it is a reality television show, cameras were rolling and taping mostly 24 hours of the day, lifted up my self esteem whether on camera or not.
• Had the opportunity to give a speech to "Harvard" university students about my journey/experience I had in the United States, life story, and my participation during the 25 January revolution that took place in Egypt.
http://www.visionairemedia.com/project.php?on-the-road-in-america-season-3

2. Being a team leader to a group of members in the Taekwondo team in Saudi Arabia enriched my management capabilities and enhanced my leadership experiences.

Tarek Nour Communications (June 2009 - September 2009)