Assistant Marketing Manager
Seddiqi Holding
Total years of experience :7 years, 8 Months
PR agency to ensure maximum coverage qualitative interviews and events
•Monitor all PR related activities related to the Brands including PR agency reports
•Maintain relationships with suppliers; and undertake research to identify new and/or cost-effective contacts
•Responsible for planning, creation and publication of all marketing materials in line with marketing plans.
•Manage photo shoot opportunities
•Track marketing spend per event/ per brand to ensure budget and spend is on track against plan
•Compile post event reports and presentations for internal use, including tracking guest lists, entertainment and catering
•Liaise with VM team to align with global launches
•Content planning, community management and social media monitoring of Mizzen social media
•Update and maintain website and SEO to improve search rankings
•Write marketing copy for all marketing materials and proofread Arabic copy
•Share marketing reports and competitive overviews
•Plan events to support marketing plan and increase footfall/awareness
•Identify and connect with influencers for collaborations, giftings and store visits
Sumworks
•Conducted research and analysed data to identify and evaluate potential business opportunities
•Managed social media accounts to engage with current and potential customers
•Tracked trends and monitored competition on social media
•Planned exhibition with event organisers to ensure accurate brand positioning
activities to provide back to the community
•Created internal newsletters to strengthen communication efforts
•Set up social media accounts to increase brand exposure
•Conducted market surveys of different waste streams and identified business opportunities
3 month mentorship program with Chalhoub Group which focused on a market opportunity for the ideal luxury beauty store targeting women in the Gulf
3 month mentorship program with Chalhoub Group which focused on a market opportunity for the ideal luxury beauty store targeting women in the Gulf
