FATEMEH SHAFIEI, Marketing Manager

FATEMEH SHAFIEI

Marketing Manager

OnTravel Tourism Agency

Location
United Arab Emirates
Education
Master's degree, Tourism Marketing Management
Experience
6 years, 6 Months

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Work Experience

Total years of experience :6 years, 6 Months

Marketing Manager at OnTravel Tourism Agency
  • Iran - Kerman
  • March 2021 to December 2022

Successful pre-opening marketing strategy for OnTravel, achieving awareness about OnTravel among the target audiences.
Developed a digital marketing campaign for the agency that resulted in a 20% increase in website traffic and a 15% increase in online bookings. Increasing the sales of adventure tours by 30% through influencer reviews and collaborations.
Content creation for social media posts and website to promote the agency's services and manage the agency's social media accounts by scheduling posts, engaging with followers, and monitoring social media analytics.

Tourism Marketing Lecturer at KK Tourism Institute
  • Iran - Kerman
  • September 2020 to September 2022

Developed and delivered engaging lectures on tourism marketing principles.
Mentored students on research projects and marketing campaigns.
Updated curriculum to incorporate emerging trends in tourism marketing.
Engaged in continuous professional development to bring real-world insights to the classroom.

Marketing Expert at Freelancer
  • Iran - Kerman
  • September 2016 to October 2019

Developed marketing strategies tailored to each client's unique goals, including brand positioning, messaging, and channel selection. Designed and executed an email marketing campaign for a food delivery startup, segmenting audiences and crafting compelling messages to nurture leads and retain customers.
Collaborated with influencers to expand the brand's reach and credibility for a local spa business, which resulted in a 50% increase in online bookings.
Created Content and managed social media for a decorative accessories store, that resulted in a 20% increase in online sales.

Marketing Executive at HKH Travel & Tourism Agency
  • Iran - Kerman
  • September 2015 to September 2019

Developed and executed marketing strategies to promote HKH Tour & Travel Agency's services and offerings. Utilize various marketing channels, such as digital marketing, social media, email campaigns, and advertising, to enhance brand visibility and attract potential customers. Conducted market research to identify customer needs, preferences, and trends, and use this information to develop targeted marketing campaigns and promotions.
Created engaging content for marketing materials, including website content, blog articles, and social media posts.

Education

Master's degree, Tourism Marketing Management
  • at University Of Tehran
  • April 2022

Received full Scholarship from University of Tehran to pursue MA September 2019.

Bachelor's degree, Tourism Management
  • at Payam Noor University
  • September 2019

Specialties & Skills

Travel Planning
Tourism
Marketing
Leadership and Team Management
Destination Knowledge
Attention to Detail
Cultural Sensitivity
Industry Knowledge
Travel Program Management
Technological Proficiency
Adaptability and Flexibility
Customer Service Excellence

Languages

Persian
Native Speaker
English
Expert
Arabic
Beginner
French
Beginner

Training and Certifications

Foundations of Hospitality Marketing course (Certificate)
Date Attended:
May 2023
Fundamentals of digital marketing (Certificate)
Date Attended:
February 2023
Electronic Ticket (Certificate)
Date Attended:
December 2016
Iranian Carpet (Certificate)
Date Attended:
July 2016
Post Covid-19 Tourism Scenarios (Certificate)
Date Attended:
September 2020
Reception principles and ceremonies (Certificate)
Date Attended:
September 2016
Empowering local communities (Certificate)
Date Attended:
November 2016
Customer Relation Management (Certificate)
Date Attended:
November 2016
Principles of rhetoric in tourism (Certificate)
Date Attended:
March 2020
Visa regulations (Certificate)
Date Attended:
April 2017
Medical Tourism (Certificate)
Date Attended:
May 2020
Start Point in Tourism (Certificate)
Date Attended:
December 2021
Entrepreneurship in tourism (Certificate)
Date Attended:
March 2020
Advanced Passenger Fare & Ticketing (Certificate)
Date Attended:
April 2017
Basic Fairs & Ticketing (Certificate)
Date Attended:
August 2016
Special train ticket sales for CEOs (Certificate)
Date Attended:
July 2022
National & International Tour guide (Certificate)
Date Attended:
August 2020
Technical management of tourism offices (Certificate)
Date Attended:
March 2020

Hobbies

  • Cycling & Camping
  • Outdoor Cooking
  • Photography