SENIOR EXECUTIVE CONSUMER INSIGHT (BRAND CONSULTANT)
KANTAR MILLWARD BROWN
Total years of experience :12 years, 4 Months
Build collaborative rapport with global and corporate clients from different sectors like: Apparel/Footwear/Jewelry/ Automotive/ Entertainment & Amusements/ Financial Services/ Food & Beverages/ Gasoline & Oil/ Government/ Health & Beauty Products/ Household Consumables/ Household Durables/ Marketing & Advertising/ Media News/Entertainment/ Other Business and Consumer Services/Restaurants/ Retail/ Schools & Education/ Sporting Goods/Toys/Games/Electronics/ Telecommunications/ Tobacco And Travel.
Key Accomplishments:
• Created brand communication and strategic development consultant for driving the brand’s market growth. Planned, developed and strategies marketing efforts to increase the value and performance of a specific brand, service or product.
• Facilitated developed a brand's profit and performance, image and positioning compared to competitors. Devised market development initiatives, identifying opportunities, networking and partnership building in the market.
• Optimized the customer relation process by adding value to the delivered project to enhance their category. Developed proposals, client pitches and offered customize approaches and conduct digital, traditional researches.
• Conducted workshops and brand sessions for architecture, big Idea and brand key development for the brands. Worked on digital platforms for innovative researchers like Idea blog Tool, Whatsapp Dairies, Facebook and Google etc.
Displayed a direct and decisive management style, to eliminate communication gaps and operational hurdles. Devised client servicing initiatives, horizon scanning, identifying opportunities, writing proposals, pitches, networking and partnership building.
Key Accomplishments:
• Rendered keen eye for details to conduct market analysis and service management improve client satisfaction, and enhancing the customer relationship process by adding value to the delivered project.
• Built synergies with third-party vendors and outsourced resources to effectively meet the timelines, managed 4-5 projects at a time and meeting strict timelines, and developing RFQs into the effective proposals.
• Exercised hands-on approach and effective controls to work with global and corporate clients from different sectors includes: FMCGs, NGOs and service providers, banks, advertisement and research agencies, clothing and cosmetic.
Contributed technical expertise, innovation, and conceptualization of key business drivers, applied ardent business ownership approach and precision growth methodologies to design effective research proposals to meet the clients’ business needs.
Key Accomplishments:
• Proved instrumental in administering the research process and moderating to gain first-hand consumer knowledge. Utilized a diplomatic leadership style as a foundation for directing operations, resulting in successful achievement of KPIs.
• Challenged with overall responsibility to identify and liaise with new prospect business for effectively fueling the portfolio’s growth as well as handled the Key accounts of South Region and international clients from different sectors.
Leading the qualitative research in Geo research and analysis division
Conduct market research, prepare a brief for a 3rd party, and conduct qualitative research, fieldwork and Insight report writing
Key Accomplishments:
• Developed internal accounts of Geo and Jang group; production, content, entertainment, sports, films, music and social, evaluated and contributed to ongoing and new programming and campaign planning and strategies.
• Commended by management as Initiator and the active participant of Jang & Geo educational campaign- ‘Zara Sochiye”.
4 Years BS program with majors in marketing and advertising and PR.
