Marketing and Branding Manager
Sidra Medical and Research Center
Total years of experience :24 years, 0 Months
Responsible for the Marketing strategy, communication and branding of the institution
- Preparation and organization of the hiring of the advertising and media agencies: pitch process, contract negotiation, etc.
- Responsible for the preparation of the marketing budget and plan of the hospital
- Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
- Supporting the different departments in their branding and the creation of all their collaterals needs
Managing the company on all aspects
In charge of Qatari Diar budget for all its projects in Qatar and abroad.
Managing Director
JWT - Algeria
Advertising Agency
Main budgets: OTA (Orascom Telecom Algeria), Hyundai, Arla Foods, Hayat, Nokia, Dhl, Shell, Lawhat
Communication Director
Leo Burnett - KSA (Riyadh and Jeddah)
Advertising Agency
Responsible of: STC (Saudi Telecom), NCB Capital, Savola, Al Hayat
Marketing Manager
Areeba/MTN - Cyprus
GSM Operator
-Part of the Start-up Team
-Responsible for all studies and researches in the Cypriot market prior to launch
-Organization and hiring process of the marketing team
-Preparation and organization of the pitch process for the choice of an advertising agency
-Responsible for the preparation of the marketing budget as well as the marketing plan in accordance with the product roadmap
-Responsible for the launching of Areeba in Cyprus
Head of a team of eight persons
-Design of Areeba products and services with respective specifications
-Positioning and pricing of Areeba products and services
-Development and implementation of the communication plan in accordance with VAS, and Geo-Marketing plans
-Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
-Responsible for the SIMs design and production
-Creation of retention program and loyalty scheme
Prime Call - An Investcom Holding Company
Distributors and agents of hop, the pre-paid GSM Roaming Card
- Responsible for the creation of an international distribution network
- Responsible for the concept and creation of hop advertisements and promotions
- Responsible for the product development
Mediapak - Member of Indevco Group
Advertising Agency
- Responsible for the account of all Indevco affiliates: Lebanon, KSA, Syria, Greece, etc.
Conception of ATL and BTL campaigns for all our products in Lebanon, KSA and Syria
- Responsible for the media department:
- Negotiation with all media for space buying
- Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
- Responsible for the production department:
- Negotiation with suppliers and production follow-up
- Exhibitions: Conception and execution of stands for Unipak, Masterpak, Sanita, etc.
Strong Technologies
Distributors and agents of Strong, satellite receiving equipments and programs
- Launching of Canal+ Horizons in Lebanon & Syria
- Responsible for the concept and follow-up of the advertising campaigns for Canal+Horizon and Strong products (Atl and Btl)
- Organization of seminars for resellers: presentation of new products and relative sales techniques
Dar An-Nahar Publishing House
- Responsible for the promotion and distribution of company publications
- Implementation of a distribution network
- Set up of the computer system for sales and stock
- During this period, Dar An-Nahar doubled its sales
Ecotel s.a.l
Responsible for the reorganization of the company, as well as the promotion of its audio-visual products