Sr. Manager Content and Digital Transformation
Syntax Communications
Total years of experience :8 years, 10 Months
• Proven track record of successfully collaborating with global industry leaders, including Google, YouTube, TikTok, Shell Pakistan, Standard Chartered Bank Pakistan, Huawei, Infinix, Dawlance, and other highly reputable brands for their PR and narrative-building.
• Developed and executed comprehensive content strategies for the said clients, ensuring alignment with their brand identity, target audience, and business objectives.
• Crafted engaging press releases that effectively communicated key messages, news, and updates, resulting in increased media coverage and brand visibility.
• Spearheaded the editorial and financial aspects of a Pakistan-centric news and PR portal, overseeing strategic direction, content development, and monetization strategies, resulting in an average readership of 30, 000 users per month.
• Conducted thorough research and analysis to identify target audience preferences, market trends, and competitor activities, informing content strategy development and enhancing its effectiveness.
• Collaborated closely with cross-functional teams, including marketing, PR, and design, to ensure seamless execution of content strategies and press release distribution.
• Monitored and evaluated the performance of content campaigns and press release, leveraging data-driven insights to optimize future strategies and achieve desired business outcomes.
• Proven ability to write, edit and file lead stories for DAWN Sports Daily Edition, Supplements, and Magazines.
• Experienced in content management for Opinions Section, Supplements, Sports, and special reports.
• Proficient in editing articles and opinion pieces with attention to detail and adherence to editorial guidelines.
• Skilled in conducting thorough fact-checking to ensure accuracy and credibility of published content.
• Capable of crafting engaging headlines to captivate readers and enhance readership.
• Conducted interviews with renowned personalities and sportsmen, delivering exclusive and insightful content.
• Proficient in writing SEO-optimized blog posts that drive organic traffic and improve search engine rankings.
• Skilled in marketing and promoting content effectively across multiple channels to generate leads and increase audience engagement.
• Experienced in timely content optimization to reduce bounce rate, enhance user experience, and improve conversion rates.
• Strong project management skills, ensuring timely delivery of high-quality content and collaboration with cross-functional teams.
• Passionate about staying updated on industry trends and emerging marketing strategies to drive innovation and achieve impactful results.
• Proofread the assessment tests and relevant documents and successfully completed 50 numbers of assessment tests.
• Served multidimensional clients (IT/Engineering/Commerce/Management etc.).