Senior Group Analyst - SEO, SEM & Social Ads
The Sovereign Group
Total years of experience :11 years, 11 Months
General:
• Plan and implement digital strategies to increase traffic to the website and enhance brand image of their 12 offices across the globe
• Plan and manage digital marketing campaigns including PPC, SEO, Social Media Ads etc.
• Track and evaluate the effectiveness of all digital marketing campaigns and website traffic to improve campaigns and user experience
• Work closely with various teams to ensure timely and quality implementation
SEO (Search Engine Optimization):
• Develop and execute SEO strategies for 12 countries
• Leading the technical website audits and getting the recommendations implemented to help reduce various issues such as page speed, web crawling, sitemap, JavaScript rendering etc
• Website content management & web development recommendations in line with the SEO
• Conduct keyword research for organic traffic and to guide content writers
• Review technical SEO issues and recommend fixes
• Recommending best practices to improve SEO performance
• Optimizing website content & landing pages
• Carry out on-page & off-page optimization
• Collect data and report on traffic, rankings and other SEO aspects
• Work closely with team to optimize and improve the performance of SEO campaigns
• Keep abreast of SEO and integrated marketing trends
Google & Social Media Ads:
• Managing Google & Social Media ad campaigns for various jurisdictions
• Launch campaigns, verify ad copies and optimize ads for the desired target
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
• Track, report, and analyze paid campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs etc
• Optimize ad copies and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
Analytics:
• Using various Analytical tools (Google Analytics, Google Search Console, Ahrefs, Ubersuggest etc) to analyze and provide directional data to the management to influence key marketing decisions
• Handling all the Digital Marketing activities for ezEstate.com (Real Estate Portal)
• Analyzing a website from an SEO and technical perspective and getting the recommendations implemented on time
• Performing a thorough keyword analysis for the site keeping in mind the online user behavior
• Making an on page Optimization incorporating the various on page elements involved in SEO & UI/UX
• Implementing the on page optimization report on the site and tweaking them based on result analysis
• Off-page activities such as but not limited to content syndication, infographic submission, PPT sharing, blogs, forums, QnA, company profile etc
• Implementing Google Tag Manager and analyzing the progress of site using various analytical and webmaster tools
• Implemented & managed comprehensive social media strategy, blogging guidelines and launched plan that uses SMM techniques to increase visibility, membership and traffic for ezEstate.com
• Running Social media & Google paid advertising campaigns using various targeting methods such as Interest, Placement, Re-Marketing etc
• Coordinating with offline marketing, creative & sales team to better serve the customer needs
• Often visiting the clients for training & presentation
• Daily, weekly & monthly reporting
• Handling on page & off page SEO activities for multiple clients
• Analyze a website from an SEO and technical perspective
• Perform in-depth keyword analysis for the site
• Make an on page Optimization incorporating the various on page elements involved in SEO
• Get the on page optimization report implemented
• Formulate a link building strategy for the projects
• Off-page activities such as but not limited to content syndication, infographic submission, PPT sharing, blogs, forums QnA, company profile
• Analyze the progress of site using various analytical and webmaster tools
• Communicate with clients and update them on the progress of their website
• Build an excellent client rapport by visiting them at least once a month
• Daily, weekly & monthly reporting for the assigned key strategic SEO accounts
•Got training on-
Search Engine Optimization (SEO) - On Page & Off Page Optimization (Extensive Keyword Research, Phrase Creation, Meta Tag Creation (Title, Description & Keywords), Image Optimization (Alt text), Robot text Creation, Canonical Txt Creation, HTML Source Code, Hyper Link Optimization, Header Tag Optimization, URL Rewriting, Title Attributes, XML Sitemap Creation & Upload, Google Webmaster AC Setup And Site Submission, Google Analytics AC Setup and Research, --- Directories Submission, Blog Submission, Link Building, Forum Posting, RSS Submission, Classified Submission Press Release Submission & SEO Reporting.
Social Media Optimization (SMO) - Creating & Promoting Brand Awareness for brands on Social Media Site such as Facebook, Twitter, LinkedIn and other SM Sites.
Pay Per Click Campaign (PPC) - Extensive Keyword Research, Competitive analyst, Google Ad-Word Account Setup and Settings, PPC Campaign & Ad-group Mgmt., Ad-Copy Creation, Traffic Estimation, BID Management, ROI Management, Goal Tracking, Conversion Tracking and Google Analytics Report Research/Making New Campaign Strategies.
Google Analytic Pro. - Advance knowledge and skills to analyze the campaign statistics to improve the performance of the campaign.
•Successfully completed the training with "A" grade.
•Rewarded and got placed in Interactive Avenues as a SEO-Account Executive.
Conducting Marketing Research and Identifying Enterprise Accounts, Government Verticals and short listing of Key Accounts from quality lead Generation across West Region
Refining the information and presenting the Alcatel-Lucent Voice (EPABX, IP Telephony), Data (Networking Switches) & Wi-Fi solutions to CXO’s of the top Enterprise Accounts
Negotiation & Closing of sale, Preparing Preliminary MIS Report. Preparing quarterly and monthly business plans, Sales MIS reports and action plans
To check the payment Follow ups of the customers at regular Intervals
Three month Project Training at e-soft Connect Technologies
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