Senior Marketing Specialist
Automotive Management Services
Total years of experience :13 years, 4 Months
AMS is an automotive company specializing in providing Fleet Management Solutions to the Government, Defense, Mining, Oil & Gas, Transport, Security, Manufacturing and NGO sectors with operations across the Middle East, Africa and Asia.
* Heading all Marketing-related activities
* Working closely with a Graphic Designer to create Marketing collateral
* Administering AMS' overall positioning, content and messaging
* Creating sales presentations for the Business Development department and Executive Management
* Working closely with Business Development VPs to develop targeted material
* In charge of redesigning the website and establishing/managing social media platforms
* Managing all events and conferences
* Managing the Marketing budget
* Creating an annual Marketing Plan
* Creating and maintaining the corporate Brand Guidelines
Accomplishments:
• Grew LinkedIn community from 2, 000 followers to +11, 000 in first year
• Updated and implemented new Brand Guidelines
• Launched a new website in line with new branding
• Created new brochures for the various sectors and services
• Was instrumental in the selection and implementation of Salesforce CRM
Management trainee program with rotation across all functions of marketing \n \n• During Trade Marketing assignment, was responsible for cycle instruction and implementing in-store marketing communication across 370 retail outlets throughout Northern Emirates from small independent grocery stores to large organized supermarkets such as Carrefour \n• Responsible for new product/promotional training and implementation to vendors, including Mystery Shopper program in all ENOC gas stations \n• Strengthened relationship with vendors and Key Accounts through rental contract negotiations and weekly/bi-weekly/monthly site visits \n• Used strong relationship building skills to acquire premium shelf space for BAT brands in numerous outlets free of charge, including an Al Maya Supermarket in Ajman \n• Accomplished on average 17 outlet visits per day throughout Fujairah, Ajman, UAQ and RAK while still being based in Dubai \n \nReason for leaving - Safety concerns
• B2B Social Media monitoring software consultation and sales \n• Complete account responsibility from first contact to end negotiations and account management. \n• Conduct conference calls and business meetings with managers and executives of some of the most reputable companies in the region \n• Achieved my first sale in my 2nd month at Meltwater \n• Personally acquired and managed accounts for clients such as Sukar, University of Wollongong Dubai, The Aviation Club, Al Ghurair University, Gulf Bank, Toyota KSA, etc. \n• Developed excellent negotiation and sales skills \n \nReason for leaving - Job opening at BAT focusing on Marketing
• Provided educational advice for new students regarding registration, academic and admissions policies, standards and procedures
• Assisted in student recruitment
• Assisted the Business Development department in Exhibitions (GETEX, NAJAH in Abu Dhabi, IDP Road Show in Oman, etc) and School Presentations
• Assisted Student Services department in student affairs tasks
• Assisted HR Department with student visas
• Developed excellent customer service and administrative skills
Reason for leaving - Full-time student (completion of Bachelor degree)
●Promoted new product launches and increased sales for Coca-Cola, Olay, Diageo, Disney, Odwalla, etc. in retail stores and at events such as movie premiers and festivals
● Merchandised and reported on competing brands’ pricing and activities
● Conducted Consumer Research infield
● Informed consumers on product use, benefits and features and recommended specific products based on consumer’s needs
• Outstanding Academic Excellence Scholarship recipient • Courses completed to date – Retail Marketing Management, Market Research, Marketing Management and Marketing Communications • Completing part-time by taking evening classes that do not affect work commitments
Digital Marketing Introduction Search Engine Optimisation Pay Per Click Marketing Email Marketing Digital Display Advertising Mobile Marketing Social Media Marketing 1 & 2 Web Analytics Digital Marketing Planning
• Received Continuing Student Merit Scholarships for every semester of study • Graduated with Distinction • Dean’s List 2010; Top 5% of all business students • Achieved 1st place in the Marketing stream of the annual regional L’Oreal Reveal Challenge • Transferred credits from York University to complete Bachelor degree
• Received an Entrance Scholarship worth CAD 4,000 • Completed remainder of Bachelor degree at UOWD due to move to Dubai
