Key Account Manager
Infinity Marketing Solutions
Total years of experience :17 years, 10 Months
Account Management Responsibilities
- Meeting and liaising with clients to discuss and identify their brand, marketing & business requirements;
- Client communication and the ability to respond to briefs and develop and build relationships with new
and existing clients
- Liaising with, and acting as the link between, the client and agency by maintaining regular contact with
both, ensuring that communication flows effectively;
- The management of all production from brief to completion
- Operate as the lead point of contact for any and all matters specific to clients
- Build and maintain strong, long-lasting client relationships
- Ensure the timely and successful delivery of our solutions according to client and objectives
- Communicate clearly the progress of monthly/quarterly initiatives
- Prepare reports on account status
- Assist with high severity requests or issue escalations as needed
- Facilitating and writing proposals
- Working with agency colleagues to devise strategic brand development & marketing campaigns that
meets the client's brief and budget;
- In collaboration with the agency’s team, to plan and present strategic and creative presentations to the
client
- Handling budgets, managing campaign costs and invoicing clients;
Clients Management
Accounts:
-
- Doha Bank (ATL, BTL digital & traditional Campaigns).
- Ezdan Real Estate (ATL & BTL campaigns).
- Diva beauty Lounge (Stores, Events, BTL, Outdoors, Press and magazine campaign).
- Work closely with subject matter experts, such as product and segment managers in order to
understand target customers, market trends, product & solution applications, competitive
differentiators, and business model.
- Develops and implements an integrated strategic marketing plan based on business objectives,
customer insight, and local market trends in order to identify, acquire and convert new business as
well as retain existing customers.
- Defining and executing a demand generation blueprint for offers and/or segments including tactics
such as:
- Messaging & Content strategy including web
- Collateral & Asset development (including digital assets)
- Press & Influencer Relations
- Digital & Social Media
- Advertising & paid search
- Events & Exhibitions Management
- Establishes targets and continuously analyzes, measures, and reports KPI and ROI of all activities
and programs carried out by use of tracking processes and systems.
- Managing Programs within the allocated budget
- Business planning & marketing strategies.
- Identify prospective clients and conduct sales visits to explore potential business
opportunities by analyzing their financial needs.
- Propose and actively promote solutions based on Company products and services that would
satisfy identified needs
- Follow up on the developments of clients’ needs and maintain good long terms relations with
customers to ensure maximum clients satisfaction.
- Ensure excellent feedback efficiency to customer queries.
- Developing long-term marketing plans and strategies.
Responsibilities:
- Arranging for the effective distribution of marketing materials.
- Organizing and attending events and exhibitions.
- Leasing coordinator for promotions spots.
- Evaluating marketing campaigns
- Contributing to and developing long-term marketing plans and strategies.
Company Industry: Advertising Agency (creativity & Production House)
Responsibilities:
- Campaigns & Marketing solutions inventor.
- Carrying out market research and customer surveys to assess demand.
- Arranging for the effective distribution of marketingmaterials.
- Representing the agency to business leaders in order to grow revenue and develop long-term
relationships with key decision makers.
- Follow up on the developments of clients’ needs and maintain good long terms relations with
customers to ensure maximum clients satisfaction.
- Ensure excellent feedback efficiency to customer requirements.
- Propose and develop new packages that would satisfy identified needs.
- Organizing and attending events and exhibitions.
- Evaluating marketing campaigns.
- Managing budgets.
- Monitoring competitor activity.
- Developing long-term marketing plans and strategies.
Accounts managed:
- Sama Real Estate (ATL campaign).
- Proje (Coral Hills) Real Estate (outdoors, press and magazine campaign) Inventor, executive and
Producer of the campaign.
- Egy Puppy (Stores, Events, BTL, Outdoors, Press and magazine campaign).
- UNB-E (union national bank - Egypt) (BTL, Outdoors, Press and Magazine campaign).
- Hammock Beach at Porto Marina (beach setup, activities and Designs).
- Vodafone International Services Middle East Best Call Center Award Movie 2010.
Brand New communications, Cairo, Egypt
Advertising Agency (creativity & Production House)
Responsibilities:
- Assisting in the delivery of approved strategies.
- Monitoring competitor activity.
- Maintaining and building contacts with the media.
- Writing and distributing press releases.
- Managing the production of marketing materials, including leaflets, posters and flyers - this can involve
writing and proofreading copy and liaising with designers and printers.
- Organizing and attending events and exhibitions.
- Carrying out market research and customer surveys to assess demand, brand positioning and awareness.
- Maintaining and updating mailing databases.
- Contributing to and developing long-term marketing plans and strategies.
- Supporting the marketing manager and other colleagues.
Accounts executed:
(Inventor, executive and producer of the campaign.):
- Giza systems:
* Telecom (magazine campaign)
- Identify prospective clients and conduct sales visits to explore potential business opportunities by analyzing
their financial needs.
- Propose and actively promote solutions based on Company products and services that would satisfy
identified needs
- Follow up on the developments of clients’ needs and maintain good long terms relations with customers to
ensure maximum clients satisfaction.
- Ensure excellent feedback efficiency to customer queries.
1
University:
University: for media science and advertising Graduation project, TV, Radio and Outdoors campaigns for Hospital 57357
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