Marketing Specialist / Digital Marketing
Tahboub Group - Honda Automotive
Total des années d'expérience :3 years, 9 Mois
*Planning, executing and evaluating annual offline and online marketing campaigns and strategies.
* Managing all marketing budgets, including measurement of ROI.
* Increased Honda Automotive car sales by 260% and market share from 0.06% to 0.25% in two years.
* Operating closely with sales directors to promote brands and increase value of products.
* Managing effective online marketing campaigns to expand audiences and increase awareness.
* Lead the execution of digital campaigns, strategies and advertising programs.
* Manage and execute all Social Media network activities and campaigns
* Develop and monitor benchmarks for measuring impact of social media through KPIs and benchmarks.
* Organize and manage daily activities with
I Worked along with the sales team as a pre-sales and online marketing officer in a retail company for
several sales and marketing projects during their start-up phase. My main objective was to develop a pre-sales tool along with the management to encourage customers during their decision making process. I have been involved in many meetings, discussions, workshops and presentations and additionally performed the following activities:
* Analyse new prospect retail channels and marketing opportunities.
* Managing all social media activities and campaigns through targeted strategies.
* Understanding decision making processes and developing pre-sales strategies accordingly.
* Using computer imagery tools to support the sales team.
* Optimizing the sales tools according to customer feedback.
Key Modules: Marketing, Financial Statements Analysis, IT Strategy, Enterprise Systems, Change Management and Business Simulation.
Modules: Advanced Production, Reflection on Practice, Going Live (Team Project), Exploring Practice and Context & Review.
Key Modules: Principles of Management, Principles of Marketing, Statistical Methods, Operations Research, Project Management.