eCommerce / Brand Manager - Saudi Arabia
Swatch
Total years of experience :14 years, 3 Months
o Launched the ecommerce for Swatch KSA
o Improving the ecommerce platform & user experience for swatch KSA
o Managing the ecommerce business - Customer service, Operations, Accounting, Marketing and Logistics.
o To develop and manage digital campaigns for improved conversions
o To integrate the brand communication on all offline platforms - Print, Outdoor, showroom look and feel/ merchandising, Radio, Shopping Malls, SMS marketing, PR, amongst others
o Working with PR agencies & event management agencies to plan & execute product launch events
o Demand forecasting, to understand the new products & its potential in GCC market
o To ensure that the showrooms are developed and operational as per the Swatch international standards
o Liaison between the swatch HQ, Switzerland and local agents
Clients - Saint Gobain, Times of India, The park Hyatt, Nippon paints, caratlane.com & indiaproperty.com
o Worked with product managers & marketing managers to establish key insights on brands & products to develop communication material which would successfully achieve the brand goals
o Channeling the creative team to understand the brand expectations in order to develop creative, innovative & strong communication materials
o Developing regularly - Radio campaigns, Online activations, Corporate identities, Product positioning, Packaging, Product launches, Print and outdoor materials
o Liaison between the media agencies and brand managers to ensure the brand communication is executed as per the approved and envisioned path
o Studying the Impact on business due to changing communication tools in the chain globally
o Interviewed hierarchically employees of Kempinski team to understand Kempinski Communication efficiency and business friendly methods of contact
o Investigated the effective implementation levels of the intranet and IT technology facilities in the group
o Follow up and understanding employee response along with monitoring the improvements in the communication system of Kempinski Globally
o Member of the pre-opening team to test run the operations of the Hilton resort & spa before the grand opening
o Helping the reception team to ensure smooth check in and check out of guests
o Follow up on guests and promoting Brand Loyalty
o Assisting the concierge to manage customer expectations
o Communicating with guests to collect feedback on their experience
o Glion Institute of Higher Education, Alumni and Student Representative Asia Region (2011) o Kempinski Corporate, Switzerland collaboration for Applied Research Project with the Internal Communication department to study the effectiveness of communication in the Kempinski o Accredited with an Swiss MAS Degree in Hospitality by the Government of Switzerland o Won the Google Ad words Campaign in a strategy challenge: four week advertising campaign with Greek client “Xenodoxeio.gr “