Manager/ Business Campaign
Government Sector
Total years of experience :24 years, 8 Months
Ensuring all marketing campaigns are executed in line with the Business Development Strategy and Product Roadmap to fulfill the Business objectives.
Market research churn review and post campaign analysis: Continuous review of sales results, campaign effectiveness, competitor’s response and lessons learned
Monitoring marketing budgets and expense codes.
Ensuring all communications are aimed at building a positive customer sentiment that drives consideration, preference and business partner of choice
Supporting the Business sales team with their marketing requirements.
Developing templates to facilitate the work and meet deadlines.
Briefing Advertising, Media, and PR agencies and working closely with them to ensure a successful implementation of marketing and media plans.
Overseeing the strategic business partnership with SMB solution providers.
Agency performance evaluation
Delivered high-budget strategic and tactical business campaigns that built a positive customer sentiment and stimulated business growth.
Briefed Advertising, Media, and PR agencies and worked closely with them to ensure a successful implementation of marketing and media plans.
Monitored marketing budgets and expense codes.
Managed the Business Newsletter and targeted 8000 customers with content that is built on interviews, product info, advertisements, infographics and social media to enhance the product positioning and contribute towards building Etisalat’s brand
Administered the marketing collateral copywriting, layout and production.
Endorsed the Events and Sponsorship team in activities pertinent to planning of business events/conferences.
Supported the Business sales team with marketing collaterals.
Continuously reviewed sales results, campaign effectiveness, competitor’s response and lessons learned.
Managed the marcom team to provide comprehensive campaign and PR communications that maximized ROI.
Built the department’s integrated annual communications plan that is in line with the 2012 roadmap while maintaining Etisalat’s overall brand identity.
Analyzed and transformed business insights and research figures into marketing communication strategies and tactics
Managed direct reports and contracted services (agencies & publishers) to perform their assigned tasks and achieve objectives through ongoing feedback.
Delivered high-budget strategic and tactical business campaigns
Developed communication plans that were build on market intelligence insights to deliver overall business objectives and strategies
Reviewed and consolidated the content for the Quarterly Business Newsletter.
Agency performance evaluation
Managed integrated marketing campaigns and coordinated with Product managers and campaign development teams in articulating the objectives and translating them into a mix of ATL & BTL deliverables to attract target customers.
Ensuring internal and external communications are in line with the overall brand guidelines.
Actively contributed to the development of communication plans, event briefs, press releases and conferences.
Reviewed marketing literature and ensured production schedules are met
Worked closely with Advertising, Media, and PR agencies on the implementation of marketing and media plans.
Ensured proper brief and optimized Media Planning and Execution
Supported the department’s industry & partner events.
Competitor monitoring and analysis
Worked closely with the Market Research team in pre & post campaign analysis
Financial control of campaign budgets and expense codes.
Managed special marketing projects like freezones co-branding promotions and customer profile update project (a team of 6 members).
Evaluated sponsorship requests and recommended the appropriate sponsorship projects that maximize the awareness of the services and contribute towards building the corporate brand and perception marketing.
Negotiated sponsorship benefits to maximize the company’s exposure and ROI.
Developed sponsorship briefs.
Created the sponsorship’s activity list using a “Work Breakdown Structure (WBS)” approach to meet the required deliverables.
Managed Sponsorship projects of Dubai Shopping Festival, Abu Dhabi Economic Forum, IDC Dubai Roadshow, National Arabian Horse Championship, Ajman Urban Planning Conference, and CIO Middle East.
Prepared the events’ calendar and developed the communication plan and event briefs to ensure timely dissemination of communication.
Worked proactively with the section Head in executing the marketing activities; in line with the approved plans, policies, and procedures as per the corporate brand guidelines.
Contributed in several event management responsibilities, including training events, workshops, Secure ePayments 2002, Gitex exhibitions, International Monetary Fund - IMF, International Telecom Union (ITU), 2nd Gulf IPV6 forum, The Hotel Show, ATM, and eSecurity forum.
Provided Management with timely information on the progress of the projects/promotions and ensured accurate and detailed records are maintained for all activities, both operational and financial.
Handled the internal communications related to marketing campaigns to ensure internal customers / staff are aware of the campaign before launching it.
Participated in market research activities and focus groups to evaluate market reactions towards promotional activities.
Participated in the development of marketing communication plans.
Managed the content development and execution of websites (Internet / Intranet), which contributed to a significant increase in website visitors.
Generated website statistics (executive and marketing reports), and managed banner advertisements and online promotions.
Launched the new website of the e-commerce business unit.
Managed the daily site activities of one sector in the Capital Police Station project under the guidance of the Project Manager
Progress Analysis and Control Charts: Constant review of the project’s actual progress against the scheduled plan using MS Project.
Preparing daily site reports.
Handled general marketing activities such as brochure preparation and website design.
Project Management Propfessional (Certified PMP)
Thesis based on Customer Relationship Management (CRM)
Local Examinations Syndicate, University of Cambridge, UK (Awarded with MERIT)
Refer to http://www.ciwcertified.com/ for more information