Market Development
frieslandcampina
Total years of experience :14 years, 6 Months
Closely monitor and analyze sales volumes, market share trends and competitive activity.
Assisted in developing and executing marketing campaigns and promotional initiatives to generate profitably and increase product consumption.
Assisted in the identification and development of business building ideas and worked with other business unit teams members to execute the plans.
Coordinated product management (product development, packaging innovations, production planning, market research, and advertising agencies).
Underwent a management trainee program which was designed to prepare future leaders. That had a strong emphasis on professional development through formal training the program gave me opportunities to gain exposure and hone my skills through hands-on assignments In Marketing, Sales, Finance, HR and supply chain.
Key Clients: Coca-Cola, General Motors and Volvo.
Part of an integrated team, developing strategy aligned with global direction, managing cross-cultural communications, allocating tasks, controlling time lines and budgets, anticipating and mitigating issues.
- Understanding brand identity of each account.
- Developing the knowledge relationships & influencing skills to work in partnership with colleagues & clients in order to champion what is right for the brand from a 360 degree communications stand point.
- Part of an integrated team, developing strategy aligned with global direction, managing cross-cultural communications.
- Allocating tasks, controlling time lines and budgets.
- Liaising on a daily basis with clients and the media, often via telephone and email.
- Anticipating and mitigating issues.
- Understanding brand identity of each account.
- Developing the knowledge relationships & influencing skills to work in partnership with colleagues & clients in order to champion what is right for the brand from a 360 degree communications stand point.
- Coordinated and supervised General Motors and Volvo Cars test drive programs and media events.
- Involvement in new business pitches.
- Researching, writing and distributing press releases to targeted media.
- Attending and promoting client events to the media.
- Involvement in new business pitches.
- Coordinated and supervised General Motors and Volvo Cars test drive programs and media events.
Coordinated and supervised all the suppliers of the new media initiatives. Managed the content of the websites, coordinated with different department to get the information on time, working with the team of programmers and designers on the production of the websites, Touch screen, Mobile application coordinated with the public relations team to upload press releases and photos ensured timely delivery as per the timelines