Research Head
Arthur D Little
Total years of experience :14 years, 10 Months
- Setting up an in-house research team to support consultants based out of ADL's Middle East offices
- Responsible for intellectual capital management across the Middle East
AIHP develops and publishes practical insights into critical management issues and global economic trends
• Responsible for developing core thought leadership and high-value points of view, influencing Accenture's
business agenda and strategy with leading-edge ideas and subject matter expertise
• Conduct independent research to strengthen knowledge and expertise of both business and technical
developments, internal and external to Accenture, especially in areas of globalization and emerging economies
• Author research for leading business publications such as Harvard Business Review and Outlook
Key Projects
• Co-authored Accenture's research on doing business in rural markets providing unique insights into how rural consumers are changing—in terms of their attitudes, preferences and buying behavior. Surveyed 2800 rural consumers across 8 states and 10 FGDs, along with several CXO and channel partner interviews.
Achievements
• Highlighting best rural marketing practices, the report emerged as the Gold winner at RMAI Awards 2015
• Responsible for the design, service and quality control of all research and insight activities on brand Lay's
• Insights partner for development of all Insight-led communication, leading Link testing, Insight mining from tracking and existing data, new product launches, and running all concept and product testing
• Work closely with the Category Head and the category team as a partner in identifying, developing, fine tuning and monitoring all marketing initiatives across current and new brands
Key Responsibilities
• Tracking brand health and equity for clients (Kraft Global, Du, General Mills, Unilever, etc.)
• Conducting advertising and communication research (Ad pre testing and post launch evaluation)
• Understanding client brief and identifying research needs specific to client brands
• Proposing research design, planning and supervising successful implementation of the research exercise
• Analyzing and interpreting research findings and presenting to clients (research and marketing/brand teams)
Achievements
• Helped saved thousands of marketing dollars for both Kraft (brand Tuc) & Haagen Dazs by advising against
airing TV commercials that were disliked and culturally non-acceptable, respectively
Key Responsibilities
• Providing advisory support to about 200 heads of human resources at companies with over $1Bn in revenues
• Scoping problems based on contemporary issues, constructing early-stage hypotheses, conducting root cause analysis, and providing recommendations/views to Chief Human Resource Officers (CHROs)
• Building and managing relationships with executive clients from Fortune 500 companies
• Managing research projects including preparing timelines, scoping, creating and delivering strategic research
• Thought-partnering with CXO Suite of Leading Organizations, and client servicing/account management
• Conducting interviews with senior executives, academics and industry experts in search of best practices
• Conducting quantitative analysis using SPSS to create benchmarking information, trends, etc.
• Conducting recruitment interviews and induction training sessions for new research associates
Key Projects
• Compensation change management in an uncertain economy: Develop hypothesis and analyze root causes for challenges with compensation change management, and speaking with members to identify and present tactics that drive successful buy-in, understanding, and compliance of compensation changes
• Proactive including whitepaper on Sales Compensation trends, benchmarking wellness vendors, survey to assess compensation teams, creating toolkits on various compensation and benefits tools, etc.
Achievements
• Constantly high-rated (mean score=9/10) by clients on various deliverables (presentations, instants, tools, etc.)
• Certificate of Appreciation in recognition of CSR initiatives across 2010
• Nominates ‘Campus Champion’ for branding and placement interaction initiatives at FMS, Delhi across 2011
Key Responsibilities
• Conducting primary & secondary research across domains including logistics, telecom, real estate
• Preparing detailed industry reports and undertaking due diligence
• Forecasting and modeling of data by analyzing key numbers through secondary research and expected trends
• Designing and analyzing primary research surveys of industry participants and experts to get first hand information
Key Projects
• Due diligence & Target assessment for Private Equity - Assessed investment options in the Indian Logistics industry for a leading US Private Equity fund; interacted with industry experts & identified best value proposition
• Competitive Benchmarking studies - Analyzed US Telecom industry for a leading US Telecom Infrastructure provider; benchmarked the product portfolio against major competitors