Senior Officer Corporate Sales & Events
Dubai Parks and Resorts
Total years of experience :17 years, 2 Months
• Managed Bollywood Parks Dubai brand reputation and positioning, while facilitating internal and external communications. Ensured maximum media positive news coverage via relationship with media both in UAE and India.
• Worked closely with corporate sales team on corporate event initiative focusing primarily on group sales to increase Park Footfall and plan, execute and close to target quality of experience in the capacity of PR/COMMS & Event Manager for Bollywood Parks before moving to Dubai Parks and Resorts Corporate as lead sales support for all Sales events.
• Responsible for co sponsorships with partner brands. Liaising with different brands as well as maintaining relationships, ensuring mutually beneficial partnerships are carried forward.
• Organizing and managing in park events for Motiongate, Bollywood Parks and Legoland, on regular basis in line with the brand message for the season, ensuring throughout that the brand messaging remains consistent and the experience remains Amazing. Also ensuring events with resort requirement routes through to Lapita and a well-rounded proposal is created for potential Event Sales (Meetings, Conferences, Initiatives, events or expos)
• Prepare the PR and Communications strategy and set the yearly plan. Identify and manage PR Agency, taking ownership over plan implantation on time and on budget. Preparing and presenting inputs related to organizational/ departmental/ project budgets to the next reporting line.
• Establishing and maintaining a relationship network with media, influential personalities and celebrities.
• In close collaboration with Marketing departments for all parks, Head of Sales for entire DPR, Entertainment, F&B and Operations teams of all parks, established & maintained brand roadmap including guidelines, essence, value propositions, positioning, logo, style guides, park products on offer etc.
• Responsible for Crisis Communications management (24h disposal in crisis case), event execution, post event reporting, briefing and debriefing for all events to all park teams.
• Developed policies & procedures pertaining to marketing, sales, publicity & promotions.
• Managed and controlled budgets, periodically preparing financial reports/data related to the department/ divisional/ project’s financial performance.
• Responsible for defining KPIs for the department and conducting appraisals for direct reportees on Electronic Performance Mgement System
Working closely with the principal designers and director, identified business opportunities and target groups in the market in line with the USP of exclusive
interiors, to help business flourish as well as serve a market that exclusive interiors is meant to cater.
• Developed and implemented successful category strategies by understanding the needs and motivations of Sefam's potential & existing customer base across all 18 brands portfolio and used this knowledge to drive sales to above and beyond performance targets.
• Responsible for maintaining key internal stakeholder relations and acting as chief liaison with Trade Marketing and Sales teams.
• Developed and Implemented business development growth strategies, retail strategy and marketing / PR strategy for all Global Retail Brands under the strategic alliance of Sefam with global organizations; Armani Collezioni, The Entertainer UK and Polo Ralph Lauren.
• Managed the marketing function of the brand team in order to deliver on the brand-marketing strategies, including product development and implementation of these strategies through marketing campaigns, to maximize return on investment for the brands.
• Developed brand-marketing strategies to match the position of the brand in its product life cycle. Lead the portfolio assessment and implemented management plans created in conjunction with the board of directors.
• Developed plans to market products through innovative promotional campaigns, utilizing the full marketing mix as appropriate.
• Undertook complete analysis of the effectiveness of strategy and monitored implementation - Full budgetary responsibility for ensuring promotional campaigns are within agreed spending limits.
• Influenced the sales management and sales teams to ensure promotional campaigns are executed appropriately. Liaised closely with all relevant brand team support functions as required. Prepared brand plans, updates and long-range plan (LRP) in area of product responsibility.
Provided consultancy and digital media solutions to brand managers / heads of marketing of well known organizations that approached through reputation and word of mouth. Enjoyed a great rapport with many former clients from the period spent in advertising. Services range from: social media planning, management & execution and media planning & buying, SEO, web development, campaign artwork design, app development, marketing consultancy, blogs, viral marketing, etcetera.
• Key Account Manager for Unilever Portfolio on Digital: Paddle Pop, Cornetto, Sunsilk, Head & Shoulders and Mobilink (Jazba and Indigo), Garnier, SAMA TV, Coke Studio.
• Paddle Pop was ‘First Children’s brand to realize the potential of digital’, through web portal games and social media.
• Business Strategist and Social Media Manager for massive retail brands: Fatburger, SuperMax, Horlicks, Shan Foods (Shoop, Delve, Shan Recipe Mix and Shan foods). Played an integral role in ensuring digital marketing was adopted by all the big brands in Pakistan.
• Made decisions in conjunction with the Clients, in light of brand objectives, on the basis of statistics and effectiveness of past year campaigns to improve marketing strategy.
• Was responsible for leading and managing the day-to-day relationship with clients, ensuring all client activity is delivered on time, to budget and to the highest possible standard of service.
• Maintained marketing Liaison with all TV channels, Radio as well as Print.
• Planned, Strategized and Executed Campaigns efficiently, ensuring all KPIs were met before deadline.
• Brand Portfolio: Coca Cola, Sprite, Fanta, Minute Maid, Samsung
• Made decisions in conjunction with the Clients, in light of brand objectives, on the basis of statistics and effectiveness of past year campaigns to improve marketing strategy.
• Was responsible for leading and managing the day-to-day relationship with clients, ensuring all client activity is delivered on time, to budget and to the highest possible standard of service.
• Planned, Strategized and Executed digital campaigns efficiently, ensuring all KPIs were met before deadline.
• Developed Brand Strategies by identifying volume opportunities and consumer needs using various brand tools for Pakistan’s leading FMCG brands; Red Bull, Nishat, Castrol, MCB, Rose Petal.
• Complete planning, development and execution of Social and Media marketing plans; Nescafe & Nescafe Cold Coffee, Nestle Acti-Plus, Nestle Maggi, Nestle Pure Life, Nestle Fruita Vitals and Nestle Crunch
• Delivered guidance to Nestle Digital Team advancing ahead with digital objectives carrying forward the team mission to: Innovate, Educate and Learn - Within the group M culture as well as beyond. Responsible for team management, assessment & development, making certain efficient flow of work within all teams. Prepared and delivered on business development by attracting potential clients.
• Responsible for everything to do with the public image of the company.
• Managed liaisons with advertising, promotion, marketing and companies collaborative with business.
• Maintained, managed and executed all processes relevant to marketing the business.
• Responsible for formulating, directing and coordinating marketing activities and policies based on established company objectives and market characteristics to promote products and services.
• Identified and evaluated relevancy of advertising mediums.
• Planning, organization and execution of promotional activities every two months with the aim of increasing market awareness and promoting sales.
• Coordinated among different departments of the organization such as design on matters of display, sales department on matters of increasing sales value, client relationship manager on after sales service and Business Development Managers and Production staff on timely implementation and facilitation of customer orders.
• Conceptualized and Styled Fashion Shoots of the season.
• Designed: Review of Fashion trends, must have's of the season and style tips.
• Responsible for putting together all of Youth section and handling liaisons with contributors. Engaging youth in dialogues on relevant topics, etc.
• Worked with different sections of the magazine for creative designing and suggesting layouts. Proof reading, liaising with writers and the art department to ensure images and text complement each other, creating headlines, checking facts in new articles and re-editing syndicated material for size.
• Responsible for preparation of portfolio
• Coordination of events across the company
• Designing events such as fashion shows, exhibitions and conferences.
• Supervising teams of people from marketing to finance departments for every event
• Dealt with clients and maintained relationships with sponsors and international agents.
• Marketing of company events & Political campaigns, activations and federal government.
MBA (for Professionals)
BSc (Hons)
A' level Cambridge Board
O’ Level Cambridge Board
