Malak El Baba, Marketing Director

Malak El Baba

Marketing Director

Visa

Lieu
Egypte - Le Caire
Éducation
Baccalauréat, BA International Affairs
Expérience
19 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :19 years, 4 Mois

Marketing Director à Visa
  • Egypte - Le Caire
  • Je travaille ici depuis janvier 2012

Develop country level marketing strategies and plans that address the key market opportunities or needs and implement all marketing activities in the NWA geographies

Trainer-Free Lance à American Management Center
  • Liban - Beyrouth
  • janvier 2009 à octobre 2012

Conduct training courses for corporate clients in the MENA region on various topics including presentation and communication skills, client servicing, banking, cross cultural communication, project management amongst others

Head of Advertising and Communcitaion à Fransabank
  • Liban - Beyrouth
  • janvier 2008 à décembre 2011

Assist in the development of a Group global communication program that is sensitive to global cultural differences and able to communicate across various cultures, while maintaining the spirit of the mother company
Liaise and follow up with Group international entities’ on their external communications, mainly on events management and retail BTL communications
Handle and follow up on implementation of Lebanon’s external communications plans and campaigns and assist in the implementation of the internal communications plans and campaigns

Main Tasks:

Communication channels & publications
CSR, PR & media relations
Web & Digitial communications
Internal Communications

Communication Officer à Fransabank
  • Liban - Beyrouth
  • janvier 2005 à janvier 2008

Éducation

Baccalauréat, BA International Affairs
  • à Lebanese American University
  • juin 2002
Etudes secondaires ou équivalent, Bacc II, Philosophy
  • à International College
  • juin 1998

Specialties & Skills

Marketing
Public Relations
Advertising
Communications
Banking
Marketing Strategy
Digital Communication
Internal Communications
Marketing
Advertising
Business Strategy
Negotiation
Media Planning
Public Relations
Marketing Communications

Langues

Arabe
Expert
Anglais
Expert
Français
Expert

Adhésions

Lebanese American University
  • Member of Student Honor Society
  • June 2002

Loisirs

  • Cross Culture Communication
  • Reading communication publications
  • Meeting New People
  • Travelling