Manal Sobhy, Marketing Supervisor

Manal Sobhy

Marketing Supervisor

avon cosmetics egypt

Location
Egypt - Cairo
Education
Bachelor's degree, Philosophy
Experience
2 years, 6 Months

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Work Experience

Total years of experience :2 years, 6 Months

Marketing Supervisor at avon cosmetics egypt
  • Egypt - Cairo
  • April 2011 to July 2012

April 2011- present
- Planning sessions on quarterly basis for campaigns ( products range and pricing strategy)

- Reducing inventory


- Taking an action on the underselling products by introducing special offers throughout the campaign

- Initiating strategies to implement and follow up on the set marketing plans.

- Prepare campaigly & Quarterly analysis for the categories and prepare strategic plan to enhance the under performing categories

- Proactively support marketing development strategy on pricing and category contribution


- Ensure having the right estimates for the campaigns using main sections and categories analysis

- Track the margin weekly

Senior Campaign Planner at avon cosmetics egypt
  • Egypt - Cairo
  • February 2010 to April 2011

- Handling Leader list sign off process

- Ensure having the right price for the new products that protect our margin and to be competitive in the same time, by preparing proposal for the price according to the competitors analysis

- Participate in IMB & GMMB

- Choose the gifts of the sales incentive ( Avon products)

- Working on incentives for the field to encourage Specific categories

- Prepare actual report every campaign

Avon
(Marketing Specialist)

May 2005- Feb 2010
- Holding focus groups for the field

- Preparing monthly reports for finance dept. and our global partners reflecting past campaigns' performance

- Preparing the bonus segments per campaign

- Prepare weekly trend for the campaign plus analysis for the underselling & overselling spreads

- Prepare actual report every campaign

* SMS project
* 100% digital project
* Avon Today ( Company Magazine)

Education

Bachelor's degree, Philosophy
  • at Faculty of Arts
  • May 2001

Specialties & Skills

Incentive Programs
Inventory Analysis
Pricing Strategy
Sales Campaigns
Campaign Planning
FINANCE
FOCUS Group
INVENTORY
MARKETING
MARKETING DEVELOPMENT
NEW PRODUCTS
PRICING
SALES INCENTIVE

Languages

Arabic
Expert
English
Intermediate

Training and Certifications

MINI MBA in Marketing (Certificate)
Date Attended:
May 2011
Valid Until:
July 2012