ASSISTANT GENERAL MANAGER Airport Marketing and Brand Communication
GVK- Mumbai International Airport Pvt. Ltd.
Total years of experience :23 years, 2 Months
Key Tasks:
To drive and build consistent brand image of GVK & Chhatrapati Shivaji International Airport (CSIA), Mumbai; across diverse businesses, cultures and geographies to achieve organizational goals
Steering brand building and market development efforts; branding of CSIA, Mumbai; establishing communication and brand guidelines for the GVK Group.
Spearheading rebranding tasks of CSIA, Mumbai and GVK corporate brands.
Creating brand awareness of CSIA through press and other mediums within the airport. Thereby utilising the best of communication mix available at disposal; launching visual identity campaign for brand CSIA, Mumbai.
Handling Media Relations including queries and issuing press releases for positive public image.
Developing creative and content for airport and GVK corporate website; leading the Social Media Initiative for airport, finalizing the process and team.
Overseeing passenger research on the facilities at the airport for ACI body.
Managing the launch of key facilities at the airport viz., New Terminal at 1B, Foundation Stone for the New Terminal Building and New Domestic Terminal 1C.
To provide direction for internal branding/ communication activities for GVK
To plan and formulate cost effective budget for Marketing Function.
Key Tasks:
1. Planning the Marketing activities across projects
2. Developing the Marketing Strategy in line with the Sales and Brand Strategy
3. Campaign Planning, Campaign Management & Campaign Analysis
4. Lead Management & Call center Management
5. Marketing Budget Planning and Monitoring
6. Development of Corporate Website & project Micro-sites
7. Agency and Vendor Management
Formulated, implemented and executed the integrated marketing plans that effectively promoted Rockwell Automation’s Business in India.
Prioritized, scheduled as well as delegated work assignments to the staff related to product launch and commercial program support.
Worked with industry verticals to show linkage to the business; ensured timely and cost effective completion of all work assigned to the department.
Established performance metrics to evaluate success and implemented them into the process of evaluating projects.
Represented Integrated Marketing Communications Council (IMCC).
Implemented sales programs/strategies to improve the product awareness in markets by brand building and market development efforts.
Reviewed and interpreted the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes.
Held accountable for:
Content management of Schneider Electric India Pvt. Ltd.’s corporate website.
Communication of company’s products for Low Voltage, Medium Voltage, Switchgear - part of the Industrial or B2B audience.
Retail brand in wiring accessories.
Releasing the brief’s to agencies for a B2B communication for various product groups. Product Brochure’s, Price Lists, Direct Mailer’s
Developing the retail development plan and electrician loyalty programme for the combing operations in the retail market segment.
Design, production and distribution of Product Literature, POP Material, Gifts, Give-a way’s, etc. in collaboration with the advertising agency, printers, etc.
Planning and developing quarterly in house Magazine - “Lets Stay Wired”.
Conducted extensive market research to analyze and assess market potential, tracked competitor activities for providing valuable inputs for new product development.
Undertook new product development and strategically launching new products in new markets thereby generating additional revenue.
Developed relationships with key decision-makers in target organizations for business development.
Conceptualized & implemented sales promotional activities for brand building & market development.
Analysed business potential, conceptualised & executed strategies to drive sales, augmented turnover and achieved desired targets.
Implemented marketing plans to build customer preference and generate business.
Appointed new dealers & distributors for enhancing sales growth for market coverage.