Marina Anic

• Supervising cross-functional teams in project management, BTL campaigns and all logistical aspects while liaising with top management, locally and internationally, on defining content aligned with company/marketing objectives and audience

• Collaborating closely with internal regional and global teams as well as production partners, industry experts, editors and key community influencers to create relevant content that meets the needs of our audience as well as key stakeholders

• Planning, developing and executing small to mass scale events targeted to the visual and performing arts, while managing budgets of up to AED1.5m for 3000 attendees, and spanning up to 10 countries

• Partnership building, relationship maintenance and tactical planning to increase base with key industry partners and creative community by 4 fold, simultaneously increasing brand recognition and presence in core target communities

• Developing marketing activities in union with company’s growth strategies and working out strategies to execute the direction

• In charge of client and project related marketing campaigns and market research

• Carried out internal company marketing functions

• Conducted green house gas assessments and emissions reduction sales presentations

• Developed and implemented emissions reduction strategies and programs

• Successfully launched and marketed The Big 5 Green Stand at The Big 5 International Construction and Building Exhibition