Mehmet Karal, Senior Manager

Mehmet Karal

Senior Manager

Daimler Truck and Bus Australia Pacific

Lieu
Australie
Éducation
Master, Marketing Management
Expérience
21 years, 10 Mois

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Expériences professionnelles

Total des années d'expérience :21 years, 10 Mois

Senior Manager à Daimler Truck and Bus Australia Pacific
  • Australie - Melbourne
  • Je travaille ici depuis octobre 2018

Senior Manager Mercedes-Benz Buses

Responsible for marketing, wholesale, direct retail and after sales activities for Mercedes-Benz Buses and direct retail sales of Fuso Buses in Australia and New Zealand
- Manage bus wholesale, retail sales, marketing, operations, customer service and engineering teams
- P/L responsibility for the overall business of AUD$ 100 Mio
- Coordinate regional after sales activities for bus retail and key account customers
- Implemented direct fleet sales of Mitsubishi Fuso bus portfolio through bus own retail channel
- Project Lead for Southern Cross 2022 Project, a business turnaround strategy to reach 6.5% global RoS
- Project Lead zero emission buses in Pacific Region, launched first electric bus chassis in Australia
- Achieved single biggest bus order, best order intake and highest SoM% in the last decade, maintained absolute sales volume during COVID19 pandemic, increased profitability by 125%

Head of After Sales à Daimler Commercial Vehicles MENA
  • Émirats Arabes Unis - Dubaï
  • août 2013 à septembre 2018

Head of After Sales Daimler Buses

Responsible for after sales customer service and parts business in Middle East, North Africa and Iran (19 markets) for Daimler Buses product portfolio

- P/L responsibility for regional spare parts business, continuously overachieved net revenue targets, increased the total turnover from $ 10 Mio to $ 19 Mio
- Responsible for regional customer service support activities, manage warranty & goodwill budget of $ 3 Mio annually
- Responsible for the service and maintenance contract business in the region worth around $ 3 Mio annually
- Coordinate regional bus training activities and manage training budget
- Project Lead for Regional Bus Logistics Center and CSP Growth Strategy 2020 Projects
- Member of Leadership 2020 144, Best Fit Game Changer Steering Committee, Ambassador Asia

After Sales Service Manager à Daimler Middle East & Levant
  • Émirats Arabes Unis - Dubaï
  • avril 2007 à juillet 2013

After Sales Service Manager Daimler Buses

Responsible for customer service support in Middle East & Levant (14 markets) for Daimler Buses product portfolio

- Product technical service support to regional general distributors, key account customers and bus body builders
- Manage the warranty & goodwill budget of $ 3 Mio annually
- Organize regional technical and non-technical trainings
- Develop and offer service and maintenance contracts and service solutions to key account customers
- Developed Bus Training Competence Centers in Jordan, UAE and Saudi Arabia, supported the preparation and execution of service contracts worth above $ 20 Mio, provided tender and delivery support for above 3.500 buses

Workshop Manager à Mercedes-Benz Turk A.S.
  • Turquie - Istanbul
  • avril 2006 à mars 2007

Workshop Manager Passenger Cars Central Service

Passenger Cars and Van Workshop Manager of Mercedes-Benz Turk’s Central Service (own retail operation) for Mercedes-Benz, Smart, Maybach, Chrysler, Jeep and Dodge brands

- Increased the annual turnover from $ 2.7 Mio to $ 4 Mio; vehicle throughput from 10.000 to 16.000, FFV (index for initial repair quality) from 83% to 92%, After Sales CSI from 3.91 to 4.15 (on a scale of 0-5)

Service Engineer à Mercedes-Benz Turk A.S.
  • Turquie - Istanbul
  • juillet 2003 à mars 2006

Service Engineer After Sales/Marketing

Responsible for coordination of after sales service marketing activities and projects

- Project Manager of the FFV Project (initial repair quality index) for Mercedes-Benz Turk dealer network
- Lead of Actros MP2 and Travego NCI TCO (total cost of ownership) projects
- Member of smart, Maybach and SLR McLaren product launch project teams
- Coordinated pilot implementation of after sales ERP solution Kerridge Autoline in own retail operation
- Collaborated in Workshop 2010 and Regiewerkstatt (authorized fleet owner workshops) projects

Management Trainee à Mercedes-Benz Turk A.S.
  • Turquie - Istanbul
  • juillet 2002 à juin 2003

Management Trainee After Sales/Parts

Management Trainee in After Sales Spare Parts Marketing Department

- Responsible for planning and execution of parts marketing and pricing activities
- Structured, designed and simulated the new Spare Parts Variable Margin and Dealer Bonus Project, actively collaborated during the implementation phase

Éducation

Master, Marketing Management
  • à Yeditepe University
  • juillet 2008

- High honor graduate - Thesis title: “A Thorough Understanding of After Sales Services in Automotive Industry and Its Effects on Consumers’ Purchasing Behavior”

Baccalauréat, Mechanical Engineering
  • à Bogazici University
  • juillet 2003

- Major in Thermodynamics and Fluid Mechanics - Ranked in the first 500 students among 1.5 million examinees in National University Selection and Placement Test for Admittance

Specialties & Skills

After sales
Business Development
Key Account Management
Marketing
Sales Management
BUDGETING
CUSTOMER SERVICE
MARKETING
CONTRACT MANAGEMENT
DELIVERY
LEADERSHIP
LOGISTICS
PROJECT MANAGEMENT
KEY ACCOUNT MANAGEMENT

Profils Sociaux

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Langues

Anglais
Expert
Allemand
Expert
Turc
Expert