Freelance Video Editor
Upwork
Total years of experience :16 years, 3 Months
Currently exploring the freelance lifestyle. Mainly offering my skills as a video editor to various content producers and business via Upwork.
Along with that, I also take up projects that include content writing, editing & proofreading, subtitling & captioning, transcribing and translations.
I played a crucial role in setting up the IGNITE YOUR BUSINESS PODCAST right
from the concept phase all the way to asset development, technical structure
and launch.
• Deciding the key equipment to use for the show including the mics, the camera &
lights setup.
• Conducting Dry-Run sessions with the guest and helping set up remote recording
of audio and video on their end.
• Overseeing the live sessions and conducting the show from start to finish.
• Gathering all audio and video files from the guest and the host for the edit.
• Editing the podcast episode, both audio and video for release on various
podcast platform as well as Youtube.
• Conducting post-show analysis, debrief and discussion with the team to
troubleshoot and/or improve and simplyfy the technical aspects of the show.
Moreover, I was also responsible for developing all intro/outro animations and
break bumpers for the show.
• Developed high-impact, 360-degree creative projects for leading clients
like Reckitt Benckiser, Total PARCO, TPL Insurance, Sanofi Aventis, etc.,
from concept to completion.
• Conceived Big Ideas & devised creative strategies to provide actionable
solutions to clients' needs.
• Liaised with the Design, Production and Client Services department to
maintain all project timelines, ensuring quality and timely delivery for
all creative developments.
• Developed copies in both English & Urdu for TVCs, Radio and Print.
• Collaborated with outside agencies to manage project
progress and milestones.
of renowned brands and clients in Karachi.
• Played an integral part in coming up with the Big Idea that jump-starts
a campaign or pitch.
• Conceived platform ideas and concepts to launch, drive and enhance
digital campaigns for clients.
• Lead a team of 10-15 creatives including copywriters, designers and animators,
mentoring them to achieve their maximum potential and productivity.
• My extensive experience as a concepts and copywriter has enabled me to
choose the perfect words to get my idea across to the audience.
• Similarly, my presentation skills (both, on-screen and on the floor) has also
helped me throughout in presenting the ideas and campaigns to the client.
• Created campaigns and consumer engagement platforms for
Philip Morris brands in Pakistan, GCC and North Africa.
• Created comprehensive and detailed presentations outlining
and explaining the creative platforms right from the strategic
thinking to concept creation, execution and deployment.
• Devised objective based and out-of-the-box creative strategy
to target the right consumer in the best and most effective way
possible.
How did I make a difference at Leo Burnett?
I was brought in to provide a fresh approach to copy and tone of voice,
for PMI Pakistan. my understanding of the market enabled me to come
up with language that sounded more human and relatable rather than
that typically advertising. I attended numerous market visits that
enabled me to bring home valuable information in terms of consumer
and retail insights as well as ideas on TPOSM applications at low,
medium and large retail outlets in Pakistan.
Worked as a creative manager in Spectrum Y&R, one of the leading
advertising agencies of Pakistan, affiliated with Young and Rubicam.
• Came up with big Ideas and elaborating them into full-fledged
campaigns.
• Devising campaign strategies & making presentations to clients.
• Wrote copies for TVC, Radio, print ads, brochures, and flyers.
• Proofread artworks (ads, flyers, brochures) for clients before
final dispatch.
• Visited, surveying and analyzing different markets.
