Digital Marketing & Commercial Manager
MBC group
مجموع سنوات الخبرة :15 years, 11 أشهر
Collaborate with numerous online platforms such as MBC.net, SHAHID GOBOZ, WIZZO, Anghami, Atbaki, Lamsa, and WEGO.
Managing the marketing planning, strategy & communication, across TV, Social, Online, Radio & Outdoor for all Digital brands & products of MBC Group including seasonal TV apps, The Voice, Arab Idol, The Voice Kids, Fananees games among many others.
Managed the “Digital Marketing” of MBC portfolio of brands across TV & Radio to include MBC 1, 2, 3, 4, Max, Action, Bollywood, Drama, MBC PROSPORTS, MBC+ Power (Africa), MBC FM & Panorama FM for 3 years.
Supervise marketing projects and campaigns while achieving commercial objectives on corporate level.
Assist data-driven cross-channel marketing by facilitating and directing technology projects.
Update brand sales positioning and narratives, successfully used to inspire more than 500 top media advertisers across the world.
Strengthen MBC Digital Ads competitive position via new product launches and marketing efforts, contributing to grow our multi-million ads revenue at an accelerated double-digit rate.
Spearheaded go-to-market plan for MBC’s new Multi-Platform product. Incorporated competitive intelligence and real time client feedback to enhance the product’s value proposition and establish MBC as a leader in this competitive space.
Leading operations for Digital Content within MBC Group by bringing the best of MBC to stand next to the best of TV.
Manage other technical projects and metrics for the Sales, Operations & Integration teams. Campaign execution: Leading Product, Brand, Social, Media teams to operationalize the plans. This includes defining scope, gaining stakeholder alignment, project planning, managing on-going communications, partner calls and approvals, and ongoing partner opportunity management.
Key Contributions:
A notable increase in SHAHID Awareness level from Yr 15 to 18 across MENA, 92% SHAHID logo recall & 73% Brand Awareness.
SHAHID App was one of the App Store’s #Bestof2017 apps in MENA, featured by App Store Editors.
Helped MBC GROUP to win one of the 2017 #VideoAces by TubularLabs in their Annual Video Aces Awards, which celebrates the most viewed online video companies worldwide.
Introduced new mobile game ranked on top most downloaded apps in Saudi Arabia to collaborate between WIZZO and MENA.
Owned relationship with media planning teams across multiple GroupM agencies to plot programmatic projects with the right objectives to achieve international and local clients’ KPIs.
Built Programmatic campaigns from setting up on platforms (QMP, AppNexus) to targeting and building into data-driven audience segments (Turbo DMP), optimizing performance and reporting.
Key Contributions:
Increased the quarterly revenue by 30% through meeting original objectives and mandates by executing direct response media plans to measure performance of media channel.
Offered innovative products, professional service, wide reach, and advanced audience targeting across the Middle East and North Africa.
Communicated with management to meet prospects and close new business. Liaised with technical support, product development, sales, marketing and accounting as a customer representative. Delivered effective customer service and resolved escalated problems as well as supervised account executives and teams. Developed on-going market inspection and assessment of competitors. Monitored pre-/post-sales, objections, and compliance with client booking/requests to increase customer satisfaction.
Key Contributions:
Client satisfaction increased to 94% by consistently delivering goal-surpassing marketing results.
Lead the account management Team for the Display Reach & Performance based in Dubai, covering countries such as KSA, UAE, Qatar, Kuwait, Egypt, Jordan, Lebanon and other Western countries.
Presented Arabic and English web content and community services by Maktoob.com, CashU, Souq.com, Araby.com, and Maktoob Research.
Ensured several campaigns elements to go-live on time and end smoothly by maintaining quality assurance. Controlled portfolio of media agencies and clients as well as managed work-flow via numerous forms by using CRM system. Prepared and translated sales/track records to better knowledge about customer’s needs. Ensured timely campaign set-up by collaborating with Ad operations team to enhance performance.