Sales Business Development Manager
NOS Lab System
Total years of experience :15 years, 5 Months
Representing NOS lab system as Sales BDM. On a daily basis I manage the Internal Sales Department which is responsible for producing 2D and 3D sales level drawings and comprehensive quotations for projects involving fitted Laboratory Furniture & Fume Cupboards. Projects quoted and delivered range from $1000 up to $1m.
NOS specialise in premium furniture for Schools/Universities/Hospitals/Healthcare research/R&D facilities/Pharma/Food R&D and carry out installations.
Responsible for the development of the Scientific Surface Solutions in ME. Key Account Management of the largest laboratory furniture manufacturers.
Ensure Performance and critical KPI’s are exceeding expectation. Exceptional communicator with consultative sales style, account & projects management skills, successful in communicating with customers, contractors, consultants, stakeholders & distributors at all levels, exceptional problem-solving abilities, and a keen to client needs assessment aptitude, accomplish business development activities by researching and developing marketing opportunities and plans by identifying consumer requirements; defining market, competitors share, strength and weakness. implementing sales plans, managing staff (Sales & Service).
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans; Meet marketing and sales financial objectives by forecasting requirement; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Determines gross/net profit plans by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products & solutions; analyzing trends and results; establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply and demand. planning, developing, implementing and evaluating trade promotion programs. Protect organization’s value by keeping information confidential.
Developing new sales potential and corresponding marketing strategies, focusing on delivering quality LABORATORY FURNITURE, FUME HOOD, HEPA filtered enclosures, Biological safety cabinets and specialized laboratory furniture from North America and Europe to the GCC market.
My job includes Project Analysis, Casework Design, Engineering and Installation Drawings, Work Scope and Proposal, Logistics, Installation, Commissioning, Final Acceptance and Handover, Maintenance and Warranty Issues.
My technical skills, technical knowledge, and sales experience help me vigorously to an acquired good understanding of the market and developing a good business relationship with lots of end users from Health sector, Food industry, Universities, Traders, and Contractors.
- Exceeded Sales growth by 30 percent on a product basis, which led to a promotion to Material Testing Division Head.
- Maps regional product requirements identify key product and application gaps and develop business plans to complete the product gaps.
- Conduct seminars to promote new products by demos and assisting with the development of the existing method.
- Analyzed and evaluated competitors, markets, and trends in consideration of new business opportunities.
- Have developed a professional relationship with large key customers in KSA.
- Participated in the formulation of pricing strategy & providing support to a team for acquiring competition accounts and developing new business
- Provided consultation to customers for a better understanding of their requirement, developing the solution and leading the Sales Team in a specific channel sales region to generate revenue.
- Gathered product feedback, analyzing the data on product shortcoming and working with Marketing Team to fulfill the gap.
- Worked on new product launches and developing marketing material in collaboration with the marketing team.
- Tracked &analyzed the market trends and communicating the same to Product Development Team.
- Organized seminars to promote new products by demos and assisting with the development of the existing method.
- Defined product life-cycle and preparing strategies for launch & promotion of the products.
- Developed and implement sales strategies to drive organic growth in the equipment sales market.
- Completed the installation, operation, and performance qualifications (IOPQ) for new instrumentation.
- Imparted training on sold instruments to SABIC, ARAMCO, OBEIKAN GLASS, KAUST, National Titanium Dioxide and many major customers.
- Evaluated product success in the marketplace through internal reports and direct contacts customers.
- Delivered technical oriented presentations to customers.
- Managed the entire product line life cycle from strategic planning to tactical activities
- Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Drove a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
- Developed and implemented a company-wide go-to-market plan, working with all departments to execute.
- Analyzing potential partner relationships for the product.
- Monitored/evaluated sales-teams performance - guided others towards achieving sales targets and established effective/scheduled sales reports.
- Formulated and implemented sales initiatives and marketing strategies as well as new and innovative marketing campaigns.
- Tracked performance to achieve objectives and enhance organizational effectiveness. Provided required training sessions to sales and marketing teams.
- Performed as reference points for all requests related to products and collaborate with other staff in addressing any matter arising
- Created market research projects to evaluate client attitudes to the present product and latest product introductions
- Collaborated with the units involved in yearly marketing for the purpose of carrying out advertising sales programs and promotions according to a yearly marketing plan
- Preparation of product forecasts and regular supervision of level of inventory at warehouses
- Communicated with the Product Manager with regards to the product campaign comprising conferences, journal advertising, and direct mail.
- Connected with Product Manager to maintain and execute company policies and objectives
- Ensured adherence to safety and health principles.
- Prepared and presented sales pitches and product demonstrations in person and though web-accessed exhibitions.
- Prepared weekly forecasting: SR amounts, status, etc. to ensure they were accurately reflected in the organization CRM.
- Searched new clients who could benefit from your products in a designated region.
- Established new, and maintained, relationships with customers.
- Persuade clients that a product or service will best satisfy their needs
- Negotiated and closed sales by agreeing to terms and conditions
- Traveled to visit potential clients.
- Administer client accounts
- Analysed costs and sales
- Prepared sales reports
- Recorded and maintained client contact data
- Supported marketing by attending trade shows, conferences, and other marketing events.
- Provided pre-sales technical assistance and product education
- Provided training and produced support material for the sales team.
- Was Responsible for sales installation and training products.
- Directly managed sales in a specific channel sales region.
- Developed and implemented sales strategies to drive organic growth in the Equipment Sales market.
- As a member of senior leadership team ensuring seamless teamwork with the Service and other functions to provide total customer satisfaction.