Manager Sales/Marketing
IMC (Pvt.) Ltd.
Total years of experience :24 years, 5 Months
•Brand development, air time traffic & advertising revenue growth.
•Meet & Surpass Monthly & Annual Targets.
•Business Development for new clients and expansion in business from existing client.
•Developed Brand Strategy and Statistics Systems.
•Strategic Consulting, including Business Plan & Sales Strategy Development.
•Advising New Businesses on formation of Corporations and Business Structures and structuring commercial transactions.
•Generated new Development Deals & Comprehensive Data Management.
•Prepare & Present proposals and presentations to Clients.
•Develop & maintain excellent relationships with Clients.
•Ensure billed revenue is collected within designated time frame.
•Source & build up Advertiser & Media agencies base for Television Advertising.
•Develop and aggressively grow sales in designated geography through prospecting, cold calls & relationship development.
•Ensure satisfaction by responding quickly and accurately to problems, concerns or needs of the clients/agencies.
•Prospecting is done by examining which businesses are advertising in competing media.
•Submit regular sales reports to supervisor.
•Attend necessary industry events & meetings; leverage these relationships to maximize revenue opportunities.
•Consult & expand relationships with clients, agencies or prospect to reach a broad cross section of the business.
•Generate & expand relationships with assigned agencies and prospects to maximize revenue opportunities.
•Manage & Monitor all contracts, deals and advertising plans as well as accounts receivable.
•Work within advertising or multi-service agencies, acting as a link between the clients and the agency.
•Prospecting is done by examining which businesses are advertising in competing media.
•Prospecting includes identifying the active clients, gathering information regarding product campaign & the appointment setting.
•Match the demographics of the media audience with the like-minded demographics of a business.
•Market Research and Procure of required items.
•Ensuring selection of right vendors for the Requested Materials by Client, & ensure Correct and timely procurement of required materials.
•Preparing bids and proposals.
•Resolves delivery problems and complaints, vendor disputes.
•Maintain records on purchase price information on both open market and contract purchases.
•Out Source new suppliers for different commodities, Maintain Supplier Data Base and administers vendor performance to evaluate the best suppliers with respect to delivery performance, pricing and quality of materials supplied etc.
•Provide status reports to management on overall sales/ purchase of material.
•Supervise and direct daily work to assigned staff.
•Meeting customers on our premises to discuss their requirements.
•Maintaining good relations with our customers and suppliers.
On this Middle Management post some job descriptions had been changed on my next position as a senior associate manager.
Started working as a field sales person for a TV Channel by selling Air Time Selling to marked agencies & new clients
Coordination b/w the outstation teams & head office regarding Sales & Marketing.
•Successful media planning for various clients.
•Media Buying for various clients with all type of media.
Major Subjects: Advertising, Brand Management, Channel & Distribution Management, Consumer Behavior etc.