Malik Muhammad Shoaib

MAJOR RESPONSIBILITIES
• Responsible for planning ways and means to achieve maximum sales in cluster through 6 ZMs, 41 BDOs, 3 QR BDOs and 9 BAs.
• Managing sales force of 59 people and 1 resource detained at operations work for North-3.
• KPIs management.
• Team Development.
• Ensure merchandising, display and availability of products in the market through sales & trade marketing teams within assigned budgets.
• Ensure implementation accordance of ATL activities by the company in the markets and competitor’s feedback.
• Plan BTL activities through allocated budgets and proper execution through sales teams within assigned territories.
• Managing Kissan Card Agri project with Govt of KPK(Pakistan) to mobilize farmers for our co-branded product of ATM-KC for disbursement of govt subsidy.
• To enhance retail universe to improve profitability and business portfolio according to the market potential of financial services.
• A new project is going with Army organizations SCO, in GB and AJK, where both retailer universe will be consolidated like a one unit to enhance the market potential.
• Manage ANMs/distribution houses expansion plans in different areas.
• Co-ordination with Finance, Technical, brand & trade marketing teams, data warehousing and IT departments.
• Ensuring college Implementation of company policies and strategies.
• Responsible to establish systems/methods for improving the effectiveness of the total quality management system in whole cluster.

SPECIAL ASSIGNMENTS & ACHIEVEMENTS
• One Billion mark has achieved of Easypaisa Throughput in my M&K Belt in a single month Sep-20.
• Biggest belt of GSM in Telenor North-1 is currently handling with 200 Millions recharge business and 230Millions business of TOPUP. (Growth factor 14% in recharge and 8 % in TOPUP over last year)
• 400Millions of 900 Millions of FS Throughput has been shifted to UBL self service, which is highest shift of business nationwide.
• Massive level growth of 30% in Zong Recharge business from 70millions to 100Millions in last year 2019.
• Highest active Zong MNP BVS retailers(55%) achievement award in North-1.
• ZONG Winner of 1st & 3rd Quarter of North and runner up in 4th Quarter in 2019.
• Successful launch of JazzCash in Jhelum & AJK area.
• Ist Area Manager was in JAZZ who hit 10 millions barrier Nationwide in first quarter of MFS Launch in 2013.
• Heading the team development of MFS & SDS in Jhelum Region in 2013.
• Forming of MFS Retailers club in Jhelum & Mirpur MBU for increasing the MFS share in all assigned market.
• Developed special incentive plans for Club’s Members in area.
• Core assignments to develop the relationship and arranged retailer session for club & non-Club members.
• Winner of 3 Quarters Awards consecutively in Region North-3 of 2016 as a “TOP Performer”.
• “Top Performer” award in 1st Quarter of 2017, 3rd Q-17, 1st Q-18.
• “Runner-Up” award in 4th Quarter of 2017, 2nd Q-18, 3rd Q-18.

Sales
• Concentrate on revenue growth from 3G, 4G sales including handset sales by deploying new smartphone shops and enhance the quality of existing retailers/ smartphone shops
• To ensure quality of gross adds, 3G/4G gross adds
• To ensure Channel Expansion (SIM Selling, ZL, VAS, MNP, MBB, ECATs, Postpaid) by identification of high potential areas within the grid
• Ensure that timely purchase orders are placed by Franchises to ensure availability of stock at all times

Customer Services
• Handle end to end Complaint Management, CSI Monitoring, Quality Assurance and customer experience management at franchise
• Visibility: Coordinate for trade marketing activities regarding Brand Visibility, BTL activities, trade promotions, Market Splash, Company Product visibility, channel awareness, business development and special events in the territory


Planning

• Identify un-tapped areas in the assigned territory and guide teams to increase retail penetration. Guide BDOs in planning sales routes
• Prepare and submit sales forecast for Sims, scratch cards, Mini load & Recharge on daily / weekly / monthly / basis for effective sales planning
• Plan with Regional Sales Head localized sales promos in areas of low sales performance and low network utilization


Team Management & Supervision

• Ensure that staff and retailers are fully trained and equipped with company product knowledge
• To make periodic visits to the market and ensure stock availability in the entire territory
• To ensure that the channel partners stay abreast with all the developments in terms of SOP’s, discipline, Targets and Trade Promotions


Merchandising

• Responsible for availability of POS material at the outlets


Business Development
• Coordinate with the Marketing and Channel teams regarding BTL activities, trade promotions, business development and special events in the grid


Collaboration with Technical Team
• Close collaboration with technology team in region for optimum utilization of network resources such as OPEX, Sites Availability, LTE High Utilization & 3G/4G Accessibility.

1. To achieve the assigned Targets of all KPIs
2. To create awareness of product by visibility and display
3. Manage merchandising activites in zone
4. To train the subordinates
5. Implement the company SOPs
6. Planning sales volume Territory wise
7. To plan BTL activities and ensure execution
8. To manage Inventory
9. Manage the sales team of sales supervisors
10. To guide and educate my sales team
11. Sales forecasting

1. To achieve sales targets value-wise and volume wise
2. To achieve sales taregts SKU wise and Brand wise
3. To manage sales team with their trainings
4. To ensure product availability brand wise with all SKU by sales fores
5. To enhance trade universe to expnad sales oprations
6. To ensure Trade Marking activites according to calander
7. To plan BTL activites according to the requirements
8. To handle comapny distributors according to SOP
9. Open new markets for sales volume
10. To balance the distributor's ROI

Ensuring product availability, product display according to company Plannogram and achieving sales Target. Also, get feedback from trade and compare with other operators in same industry and reports to company.