Head Of Digital Marketing
Devisers Consultancy DMCC
Total years of experience :23 years, 11 Months
Devisers Group is the region’s leading legal services group made up of three of the top European & Citizenship by
Investment Law Firms with offices in London, Dubai, Doha & Karachi.
Create the three respective brand identities across digital, offline, communication and creative. Develop and implement marketing plans for the three simultaneously.
• Delivering 6, 000 leads per month through continual optimizing of an AED 100, 000 per month budget across multiple platforms (Facebook Ads, LinkedIn Ads, Google Ads, Instagram Ads).
• Successfully scaling quality lead generation leading to revenue increase in Val Morgan by 41% YoY, Devisers by 38% YoY, and Migration Chambers by 17% MoM.
• Launched all social media channels and created +50, 000 follower’s community.
• Leading offline marketing communication across newspapers, SMS marketing and event marketing.
• Forming highly creative & engaging social media calendars and overlooking content distribution across social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube & TikTok).
• Managing and optimizing paid Search Engine Marketing (SEM) via Google AdWords, YouTube video advertising, paid Social Media Marketing (SMM) for lead generation campaigns on Facebook, Instagram, TikTok & LinkedIn.
• Working directly with Managing Director on a day to basis to successfully create strategic market disruptive campaigns to maintain a consistent flow of leads to create a sales pipeline for each telesales adviser.
• Launched incentive and benefits schemes to boost sales team output across the organization.
• Coaching, mentoring & developing sales team members to maximize their potential leading to several underperforming telesales advisers transforming into top performers.
Schon Properties, is one of the top private real estate developers in the UAE, it holds an 8 million square feet development portfolio valued at Dh7 billion.
Set up internal Digital Marketing Agency to provide Digital Marketing and PR services for Schon Properties, Luxor Properties, Schon Business Park, iSuites, and Fit Inc.
✭ Successfully increased Social Media reach on all platforms by 20%.
✭ Delivered top rank Instagram engagement as % of followers against all UAE real estate developers.
✭ Led online reputation management strategy leading to 7% reduction in contract cancelations.
✭ Increased WordPress site ranking by 900K places on Alexa for traffic from targeted users.
✭ Forming platform specific; compelling content strategy for social media, corporate communication and PR.
• Creating engaging social media calendars and responsible for day-to-day management and distribution of content across all social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, SnapChat).
• Creating, managing and optimizing paid Search Engine Marketing (SEM) via Google AdWords, YouTube video advertising, paid Social Media Marketing (SMM) for lead generation campaigns on Facebook, LinkedIn & Twitter.
• Developing PR strategies, building media relations, issuing press releases and managing day to day PR.
• Websites revamp and landing page creations concentrating on; performance optimization (Google Analytics), user experience (UX), reducing bounce rate, increasing time on site, functionality, and improving call to action.
• Designing and launching trigger email marketing (MailChimp) campaigns; analyzing and optimizing throughout the customer lifecycle to maximise sales.
• Developing and implementing effective search engine optimization (SEO) strategies focussing on content strategy, link building and keyword research to increase rankings.
BrightStar is the largest smartphone distributor in the World and a leader in innovative value add solutions for Manufactures, Operators, Retailers & Enterprise. Brightstar had revenue of $6.3b in 2015 and has 50 offices across the globe with its headquarters in the US.
To ensure profitable and sustainable market share growth of Apple & Motorola smartphone range and smartphones accessories in the UAE market by building power retail partners. Primary responsibilities were:
• Drive quality growth by ensuring all commercial/sell-out activities do not compromise brand positioning or strategy
• Creating complete business plan for vendors incorporating; target market segmentation, competitor analysis, pricing and implementation strategy and sales forecasting
• Developing detailed plan of strategy execution including marketing tools, materials and local activities to achieve successful launches and market brand positioning
• Managing the entire life cycle of retail Sales distribution of smartphones for power retailers, IR channel, mass markets & dealer network throughout UAE for Apple iPhone 5, 5S, 6 and MotoG
• Managed a team of 2 Key Account Managers and 15 sales merchandisers strategically placed throughout the UAE power retail network.
• Working cross functionally to drive brand strategy execution and aligning with partner’s implementation and branding teams.
Bayt.com is the #1 job site in the Middle East, offering a complete range of technological solutions and career planning tools.
To target new Enterprise clients within the territory and to retain & maximize Bayt existing client relationships by growing accounts. Primary responsibilities were:
• Understand Enterprise customers use of technology in their recruitment process and presenting tailored solutions to meet business their objectives
• Achieved allocated targets for recruitment products by relationship management, retaining and developing business relationships with key Enterprise clients.
• Documenting all activities on CRM to track and forecast monthly/quarterly sales and continually building a substantial pipeline.
• Maintaining strong relationship with key decision makers and C- Level customers by running various professional presentations to educate clients on the latest Bayt solutions, software and technologies.
• Focusing on selling SaaS solutions such as ATS, HCM and various online recruitment solutions.
• Maximizing account subscription renewal revenue by strategic account upselling and cross selling various SaaS solutions.
The Al Sayegh Group has celebrated over 30 years of experience in distributing a product range including world-class brands such as LG electronics, Olympus cameras and Acer.
To ensure profitable and sustainable market share growth for key smartphone brands within the GCC region by understanding retailers and growing key accounts through increasing sell-through. Primary responsibilities were:
• Led a team of 25 sales staff to consistently achieve sales out performance metrics within the UAE power retail market for Acer & LG smartphones
• Generated a strategic account plans and executing the GTM (Go-To-Market) strategy for key accounts ensuring goals and deliverables are met.
• Created various in store marketing campaigns to brand, bring exposure and generate greater footfall to increase sales leads in prime retail locations.
• Regular sales floor visits developing stronger ties with business heads, retailers and merchandisers as well as identifying or resolving urgent issues.
HSBC is one of the largest banking and financial services organizations in the World.
To establish, develop and pro-actively manage a team with revenue generating portfolios of HNWI customers who require holistic Islamic structured retail, commercial or private banking solutions to meet their financial goals. Primary responsibilities were:
• Develop and execute comprehensive HNWI targeted regional business plan for wealth management solutions to increase AUM.
• Broadcast new products, conduct trainings and awareness programs through regional branch network to improve understanding of Islamic Banking Products
• Manage territory target on a range of products including Global Equity Index, Amanah Pension, Amanah Private Banking, Residential Islamic Mortgages, and Takaful Insurance
• Monitor credit approval process documentation and due diligence to mitigate risk against bad credit and ensuring all AML & KYC are completed.
• Positions held Relationship Sales Executive, Underwriter, Relationship Manager
