Communications Supervisor
Alissa Auto (NISSAN)
Total years of experience :12 years, 9 Months
Translating strategic objectives for Nissan into regional marketing programs, engagement campaigns, and communications strategies with “roll-up your sleeves” and “can do” attitude.
Coordinating with cross functional team on regional efforts (e.g., campaigns, brand activation, and events), in the development and execution of major initiatives (e.g., customer engagement, content strategy, customer insights), and cross-organizational and integrated marketing strategies.
Supporting PR activities and advertising to build a strong brand image on a company-wide level, to include: print, digital, and other media as appropriate.
Reporting to Communications Manager to drive the thought leadership agenda for the business and on matters relating to brand building and corporate reputation.
Overseeing digital marketing initiatives such as content calendar and management of social media channels.
Managing top nosh agencies; creative agency (TBWA Fullstop), media agency (Mindshare) and other various suppliers.
Reporting activities including monthly sales and marketing reports.
Playing a pivotal role in building strategic plans and to oversee growth objectives of different SBU’s.
Supporting product managers to drive renowned (Retail & Industrial) brands to strengthen the business core and maintain a competitive edge.
Setting KPIs and managing cross-functional teams (Marketing, Sales Support, and Customer Service) across KSA, U.A.E, and Pakistan to ensure excellent service and high degree of customer satisfaction.
Managing and evaluating sales team’s performance against objectives & targets.
Generating customers with consistent focus on sales growth and management of existing clients across diverse industry verticals and sub-verticals.
Analytical reporting to management on performances and results according to strategic planning. This involves regular conference calls, meetings, reports which includes local & overseas traveling.
Collaborating with teams to implement marketing and key account(s) management initiatives.
Working closely with SBU heads for diverse researches & events management.
Handling corporate communications and development of marketing collateral to be used in ATL, BTL and TTL activities.
Supporting social media campaigns, community outreach, and integration with different initiatives.
Undertaking appropriate course material and delivering lectures (Business & Marketing).
Representing the college at conferences and liaising with international partner institutions in Canada, Europe, Asia and the Middle East.
Dealing with PR, supporting in the development of marketing material and promoting the college aimed at attracting students, employers, and relevant communities.
Managing Social Media Channels.
Counseling students on diverse training, specializations, and career selection.
MRP: “An Investigation into Digital Branding: Benefits and Challenges”