Regional Retail Managaer
Zohoor Al - Reef
Total years of experience :13 years, 7 Months
- Oversees 45 shop sales budget vs actual vs LFL figures.
- CAPEX and OPEX budgeting.
- Planning to achieve P&L objectives through ongoing sales analysis and KPIs achievements.
- Strengthen regions productivity KPIs i.e. ATV, UPT conversion rate etc.
- Formulating strategies for minimizing overheads, Maximizing profit margins and improving turnover.
- Assume commercial & operational responsibility Across the areas to include visual merchandising & Promotions implementation guidelines, Learning & Development to grow turnover & profitability.
- Conduct competitors benchmarking & brands Positioning, marketing activities and in store visuals, Proactively making recommendations to maintain and expand the brands market share.
- Review and analyze category sales reports, monitoring over stocks movement, implementing corrective actions associating with promotional activities and space management.
- Develop and aligning processes with finance, HR, Marketing, merchandising, and supply chain.
- Designing operational manuals, KRA’s and KPI’s, and coordinate coaching the staff via consistence Guidance and training.
- Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action.
- Headcount plan setting, review and optimizing it Quarterly.
Achievements:
- Improved margin By 17% (LFL) Sr 1.1M compared to other regions (The optimized).
- ATV Improvement by 43% at 190 Sr LFL & UPT by 39% at 7.1 LFL. (The highest).
- Applying money mapping, Had better ROS by 19% vs LY19 of the best sellers.
- Overseeing wide gamut of retail operations; Strategizing long-term business directions /Operational plans ensuring maximum profitability in line with organizational objectives.
- Develop and implement KSA, Qatar and Oman Operational strategies to achieve increased market share; Operational objectives at Sr 140+ M turnover with 46K GLA 36 Department shop.
- Ensure the implementation and execution of visual merchandising and marketing strategies in alignment with brand standards.
- Work with logistics team to ensure effective inventory management in balancing stock; stock analysis and sales vs stock performance.
- Conducted regular operational audits to ensure Operational effectiveness and alignment with company standards.
- Designing operations manuals, KRA’s and KPI’s, Standard Operating Procedures manual; training staff in all areas of retail - operations, product & customer service.
- Confident a “client focus” culture in stores at all times by serving as the gatekeeper of all workload balance for store.
- Reviewing, analyzing all P&L layers to ensure optimum profitability.
Achievements:
- Enhanced concept cost effectiveness saving Sr 3+ M.
- ATV improvement by 15% at 437 Sr LFL and UPT by 20% at 2.5 LFL.
- Boost conversion rate by 25% LFL Yr16 at 35%.
- Certain nancial performance through effective Management of top line, gross margin; stock Management; markdowns; staff costs and prot with 52 shop at 20K+ GLA.
- Effectively recruit, induct, lead, train and develop area managers, store managers, supervisors. And casual staff to agreed procedures and standards.
- Develop and grow a customer focus commercial Operations including new shops opening, planning 3 and 5 years operational plans.
- Maximize productivity targets ( sales per sqft, ATV, Conversion etc).
- Ensure effective inventory injection in the region (order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and maintaining shrinkage limit)
- Visiting the shops regularly, and monitoring the Compliance with policy, procedure and standards.
Achievements:
- Improved in EBITDA by 4% brining Sr 5.2 M to The region wallet.
- Boost Kids category sales by 26% generating Sr 1.1+ M.
- OTB planning and calculation and evaluate financial aspects of the brand ROI & IRR, sales forecasting and\ P&L projections and reports.
- Achieving set KPIs i.e. sales per sqm, ATV & UPT etc.
- Ensure proper assortment planning and inventory Budgeting.
- Ensure that visual standards are communicated\ and implemented across stores directly or through the visual merchandiser.
- Visit stores regularly, understand key issues with the brand and solve it.
- Researching the markets, monitoring it trends and Identify potential areas in where to expand, based upon consumer needs and spending Behaviors.
Achievements:
- Earning Sr 20+ M at first Yr launched Paris Hilton with 9 shops passing the forecast by 10%.
- Boost brand positioning among competitors to match brands like MK & Guess. Earning 14% share of the mid-upper market of the feminine handbags in Saudi.
