Brand Alchemist, Marketer, Designer, & Digital Expert
Self-Employed
Total years of experience :17 years, 10 Months
I get to the heart of your customer’s experience with your brand: in the physical world and the interactive world. If these interactions are in harmony, your customer’s journey is seamless and satisfying. The best way to help you succeed is to help your customers succeed.
And I do my best thinking with your customers in mind. I walk in their shoes. Uncover their triggers and drivers. Understand their moments of truth. I am an enabler, helping you and your customers navigate an increasingly complex interactive world, and that’s what makes me a true passionate marketer!
Being part of vzblt Marketing & Communications was a milestone on its own and I consider it a career changing experience especially with being able to sustain despite a crashing economy in Lebanon due to unforeseen circumstances.
During my work with vzblt I was responsible of the following:
- Design and implement business strategies, plans and procedures
- Set comprehensive goals for performance and growth
- Establish policies that promote company culture and vision
- Oversee daily operations of the company and the work of executives (Creative, IT, Marketing, Sales, Finance etc.)
- Lead employees to encourage maximum performance and dedication
- Evaluate performance by analyzing and interpreting data and metrics
- Write and submit reports to the CEO in all matters of importance
- Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
- Manage relationships with partners/vendors/clients
In collaboration with a Saudi renounced editor and a Jordanian editor, I was able to rebrand and transform my personal blog into an online magazine covering digital, entertainment, and business news and articles. The magazine now operates virtually with 7 experienced editors. It is content monitized with an increasing viewership of 100K unique visitors in April 2017. The magazine is still in Beta-Testing Phase.
- Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organisation with those possibilities
- Through the digital team, manage the internal network of content authors to ensure that all clients' websites and social media presences meet high editorial, usability and effectiveness standards
- Build understanding of digital opportunities throughout the wider organisation
- Ensure compliance with all applicable legal and best practice standards
- Manage digital budgets and budgets allocated by clients
- Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients
- Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external)
- Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives
- Drive high level discussions on the role of digital within the total marketing ecosystem
- Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business - help them define needs and potential solutions
- Help guide clients in defining their digital vision
- As appropriate, play an active role in new client acquisition and new business presentations
- Provide methodological support, coaching, professional development and training to staff
- Participate in evaluating the digital IQ of potential associates
- Develop and supply departmental strategic plans on an ongoing bases
- Supervise continuous evolution of all internet, intranet and extranet websites and applications
- Analyse and direct customer analytics for objective decision-making
- Maintain the efficiency of the digital team and continuously develop new market penetration and expansion strategies
- Monitor internal and external digital channels/projects
Leading the creative, marketing and social media teams who are responsible for 3 main accounts in the gulf region. Benefiting from my 6 years experience in the Gulf market to come up with new market-specific design concepts and branding strategies to boost awareness, sales & brand impressions online & offline.
NHM Design has been my own personal branding for 6 years. It expanded to a small business of 12 team members for 5 years where I was responsible for:
- Business Development
- Overseeing the creative process to ensure client satisfaction
- Researching new ideas and updates in the field to stay ahead of our competition and to always be the leaders in introducing new concepts and creative trends to the market
- Setting Goals and Strategies for marketing and social media campaigns to guarantee maximum awareness and ROI
- Overseeing Website & Mobile Apps Design & Development process
- Business Sustainability Strategies and Implementation
- Direct Communications with clients and team leaders
- Setting Timelines and Task Lists for the team to ensure meeting our deadlines and client requirements
- Establishing strong relationships with clients and investors
- Risk Management & Prevention Strategies
- Producing Proposals & Competitive Price Lists
- Planning & Overseeing Financial Management
- Handling Budgets & Tenders
During that time we served 84 clients of which some are highlighted in my uploaded portfolio and website. And consistently increased our revenue by an average of 150% per year.
The company was sold to Wissam Ibrahim and rebranded itself.
I was recommended to handle all digital solutions for PRINAD clients based on my passion and experience in IT and the internet. Have helped in developing Troicana Hotels & Resorts website and entire reservation system as well as assisting in design concepts for the brand and online presence.
Acquired several courses and seminars to upgrade my knowledge and professionalize my personal experience in Design, Web, and Marketing.
Made it to honor list in fall semester of year 2007. Contributed in researching causes and treatments for Hepatitis C (all types).
Completed the following: - 6 A-Levels - SAT I & II - EEE Exam
