MBA Associate Program Manager
American University of Beirut (AUB) –Suliman S. Olayan School of Business (OSB)
Total years of experience :8 years, 2 Months
• Play a major role in creating, launching and managing the first fully online MBA program in the region
• Research, benchmark and develop materials for the programs, while analyzing data, presenting findings and recommending changes
• Conceptualize and copyedit communications, including emails, event materials, program descriptions, brochures and web posts
• Nurture leads to support and encourage prospective students to apply using automated and personalized emails, phone calls and information sessions, while recording all interactions on the CRM platform for documentation and follow up
• Coordinated targeted, strategic and ongoing communication campaigns for the four graduate programs
• Led the development of the graduate recruitment plan, undertook regular evaluation of all recruitment activities, monitored their effectiveness and provided improvements to deliver the optimal student recruitment strategy
• Represented the school in global recruitment events such as Higher Educations fairs and arranged on-campus recruitment events
• Increased recruitment rates by using lead management and the CRM system, recording and maintaining relationships with prospective students, and proactively advising them throughout the application process
• Led all online and offline marketing, including creating content and calendars, overseeing print media and coordinating events
• Oversaw all employee vacations and HR related matters, and planned office outings and conferences
• Developed connections and contracts with clients and suppliers
• Processed all office expenses and financial statements, and tracked due payments
• Created paid and organic campaigns, and designed text, image and video content
• Examined social media analytic tools (ex. Quintly and Socialbakers) to measure progress, and reported changes on a monthly basis
• Developed an optimal monthly posting schedule
• Responded to all direct messages and comments in an efficient and timely manner
• Organized the movement of goods from suppliers to clients by coordinating official documents and overseeing arrival of shipments
• Updated supply chain practices in accordance with changing laws between destinations
• Negotiated prices and terms with suppliers to ensure best prices given to clients
• Monitored supplier performance to assess quality and delivery requirements
• Managed the online and offline marketing, increasing event attendees by 40%
• Carried out market research for new proposals, and used social media analytic tools (ex. Quintly) to measure progress
• Edited photo content on Adobe Photoshop and collaborated with the graphic designer and video editor
• Responded to all direct messages and comments in an efficient and timely manner
• Prepared and analyzed progress reports and consumer feedback, and carried out marketing research
• Visited and presented proposals to potential key outlets
• Planned and coordinated events for the HoReCa marketing department
Completion Date: Spring 2015
• Honors: French, Algebra II and Biology • Advanced Placement: Micro and Macro Economics