Nareg Dekermenjian

1- coordinate the creation of pages and creative axes in Arabic and English
- Ensure that Arabic content is accurate (hotel Factsheet for new hotels, promotion page, package for domestic or International destinations)
- Coordination of brand website content to ensure promotion of country/hotel destination to key emitting markets as well as promotion of key destinations for country travellers.

2- ICP coordination: Tactical Campaigns
Increase incremental revenue over need periods.
- Coordinate with the E-Commerce Manager the implementation of tactical campaigns to ensure continued business
- Increase customer loyalty
- Coordinate with the E-Commerce Manager the relationship and key co-operative projects with tourism organisations / partners

3- E Communication
Email Marketing
- Coordination of country content for E Communication.
- Start a ECRM strategy with the segmentation of the existing Database so that the right message is sent to the right contact
- To ensure consistency of message and offers that are revenue generating and meeting objectives.
- Using in-depth analysis of email marketing results to increase ROI.

4- Reporting and Analysis
- Manage country or KPI’s to constantly improve website performance.
- Provide monthly reports to country VP, Sales & Distribution, General Managers & E Commerce managers.

5- SEA Coordination
- central Arabic SEA Campaign coordination with the dedicated Agency according to the ROI strategy

6- Social Media Strategy implementation
- in coordination with the E-Commerce Manager set a Social Media Strategy for Accorhotels in Arabic and English
-Editorial line to be created and implemented according to schedule and ICP
- Management of the community with recruitment schemes to be launched and assessed for community increase

- Assisting with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
- Interpreting the direction of strategy/planning and creative leads.
- Communicating and coordinating client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.
- Content creation and Publishing.
- Creating and maintaining Content Calendars, including writing Facebook Status updates.
- Posting relevant content in accordance with Content Calendar.
- Writing blog posts, articles, newsletters, communications materials, and material for Social Media channels.
- Moderating all Social Media channels.
- Reviewing user generated comments and posts in a quick and timely manner.
- Responding to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
- Enforcing the Social Media Guidelines as defined by the brand.
- Social Media marketing - creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties.
- Creating strategic marketing/communications plans to provide direction for the company’s public-facing communications.
- Listening & Reporting by utilizing social listening tools to generate insights.
- Participating constructively in inter-departmental brainstorming and crisis management sessions
- Live event coverage for conferences on all Social Media channels in English & Arabic.
- Translating Press-Releases from Arabic to English & vice versa.

- Market research on the latest products concerning machinery for precious metals treatment
- In charge of all communications with companies' managements
- Preparing shipment documents and all necessary paperwork
- Drafting contracts for new accounts/customers
- Following up on quotations

- In charge of outgoing and incoming money transactions through the Western Union software
- Scanning for false identification and authenticity of given information
- Monitoring online bank accounts

- Market research on the latest regional and local events
- Developing vendors’ database
- Filtering and validation of existing databases
- Translation of collaterals from Arabic to English, English to Arabic
- Arranging meetings with vendors
- Following up on quotations with vendors
- Joining roundtable meetings for the planning of upcoming campaigns, launches and events

- Market research on the latest regional and local events
- Data research for the purpose of establishing a comprehensive company database
- Coordination with vendors to initiate and finalize contracts
- Developing official contracts for employees and clients
- Developing structure for the official company website
- Developing content for the official company website
- Translation of collaterals from Arabic to English
- Comprehensive onsite management

- Factory labour time management
- Following up on new, existing and pending orders (via calls and emails)
- In charge of employee pay roll
- Monthly financial reporting (expenses and profits)

- Factory labour time management
- In charge of employee pay roll
- Monthly financial reporting (expenses and profits)
- Following up on latest machineries in European and Asian markets