Senior Digital Producer
Sky News Arabia
Total years of experience :16 years, 3 Months
Running of Sky News Arabia's content production for all digital and social media platforms especially multimedia asset.
Ensures that daily check-list of diversified content is met on time to keep all platforms updated.
Working with Digital Editor, Art Director to ensure that daily output is in line with Sky News Arabia's editorial policy and to the standard artistic quality set for the company.
Hands-on approach to the online & multimedia production, ensuring Digital Online Producers and Digital Multimedia Producers’ work is carried out to the best quality achieving set goals and KPIs of the digital team.
Input in daily ideas for coverage, long-term editorial policy and overall strategy for digital output.
Sub-editing content across all platforms, especially visual multimedia assets.
Providing SEO best practice and ensuring teams follow it.
Responsible to develop strategic content with a specific focus on development and production for the target audience for MBC shows.
Develop and pitch new creative digital video content for initiatives or/ using original, licensed and repurposed content.
Develop the overall look and feel of all video production, including editorial development of storylines, formats, and graphics’ guidelines.
Work closely with marketing, social media and research teams to improve video programming offering, and increase viewership on platforms based on performance research.
Partner up with the brand content and the brand integration team to identify possible integration within video/production offerings.
Monitor local and global competitive digital production platforms to identify new trends and social topics to incorporate into the existing MBC editorial strategy.
Manage producers on day-to-day tasks, ensuring the content produced is aligned with established policies.
Publish final and edited work to the needed shows’ platforms, and across social media.
Follow-up on the analytics and online content performance.
Find new and innovative ways to engage and tell stories to our Snapchat audience.
Create original content unique to the platform.
Move quickly and efficiently on breaking news stories, reactive pieces, awards shows and other special events where speed is key.
Think short-term for daily editions and long-term for stunts and specials.
Support MBC editors with suggestions for hot news and topics.
Distribute exclusive features and interviews on MBC teams.
Conduct sufficient research on figures and topics that fall within the interests of MBC programs.
Assign editorial tasks for exclusive content on MBC.NET editors.
Execute researches to develop micro sites content under MBC umbrella.
Set strategies for exclusive coverages of MBC main events on social media platforms.
Propose plans and tools that lead to increasing User Engagement in MBC channels’ accounts on Facebook.
Develop Social TV Integration Solutions for MBC programs.
Prepare promotional campaigns scripts for MBC programs.
Propose and draft slogans for MBC programs and discuss them with the editorial and marketing teams.
Discuss with the Marketing Department the creation of content that meets the requirements of clients and advertisers.
Provide editorial and press proposals to support advertisers’ paid-campaigns on different platforms.
Design marketing strategies for the social media content that is produced as per the guidelines given by advertiser.
Propose ideas and suggestions for applications that meet the requirements of advertisers.
Propose ideas for web programs that target potential advertisers.
Set the editorial guidelines for what had been planned to be the largest Arabic youth portal in the Middle East.
Planned & managed the online content of MBC’s TV channels.
Directed an editorial/operational office in Cairo.
Monitoring and watching the news wires for breaking news.
Identifying most pressing stories.
Suggesting ideas for multimedia and interactive content.
Producing content for the digital magazine; www.actionha.net/magazine_issues.
Working on the yearly report: The best Arab cities.
Assist in developing the magazine by adding new sections.
Planning and organizing of semiannual supplements.
Work closely with publisher’s production staff in maintaining production schedules and in all editorial production work.
Provide monthly report to the board of directors.
Discuss and review the schedule for upcoming issues.
Mercedes magazine
Submit monthly suggestions on topics to the client.
Participate in choosing magazine layouts and forward these files to client for approval.
Translate articles from the international magazine into Arabic.