Co-Founder & CMO
GetUndrdog.com
Total years of experience :15 years, 7 Months
At Undrdog we manufacture and distribute innovative car, boat and furniture detailing products.
- Leading the Product & Tech strategy for DTC websites
- Shaping the CDP / CRM product roadmap
- Leading a team of 6 people
- Devised and implemented the CRM strategy for the SaaS tool
- Led the team of 5+ people
• Setting the direction of core Bayt.com products
• Leading a team of product managers
• Championing the main engagement KPIs
• Managing two additional commercial products for candidate testing
• Shortening the long B2B cycle sales with product features and improvements
• Setting the course of email as an internal product
• Implementing the 9 Steps of Email method into the entire job seeker cycle
• Managing recommendation engines for matching jobs to candidates
Managing and optimizing entire customer life cycle on the web with goals to increase engagement and retention.
Planning and implementing complex behavioral marketing campaigns that stretch over multiple channels (web, email and phone) aiming to monetize different company assets such are website memberships, information products, workshops etc.
Using different direct response approaches such are Product Launch, Evergreen Product Launch, Evergreen Webinar and Upsell / Down sell techniques.
Email is the most intimate “place” on the Internet and email marketing is the most effective online communication channel there is. It has many advantages: it’s personal, fast, cost effective, interactive and environment-friendly. Not only that it brings in amazing results in retention, engagement and sales but some real time in-depth stats to build new or tweak existing messages as well.
At First Beat Media, specializes in building online niche dating communities. Email is in the core of all communication whether it’s retention, promotion, up-sell or win-back campaigns.
• co Heading Email Marketing Team covering 4 different projects and 20+ localized versions
• crafting and executing Email Strategy for 3 projects and its localized versions
• educating mid and junior level email specialists
• owning complete email marketing processes on 3 different projects
• defining, crafting and implementation of all email instances of:
o transactional
o promotional
o triggered
o autoresponding and
o recurring types
• reporting on a weekly basis about all email activity and major impacts
setting up feedback loops, reading SMTP reports and managing good sender reputation over Return Path
Adsology, is dedicated to crafting excellent PC Security software and promoting it online using our Adsology Marketing Team. Email is essential part of follow up, customer retention, up-sell and cross-sell campaigns for every single piece of software presented to the global market.
• executing complete Email Marketing processes from scratch on 3 different projects
• integrating 10+ affiliate products into our up-sell campaign line
• designing and building win-back, cross-sell and up-sell promo campaigns
• crafting interactive informational newsletter about PC Security
• managing good sender reputation and keeping the list hygiene
Teaching Email Marketing and another three modules:
-Strategy & Planning
-Digital Display Advertising
-Analytics
Ringier Axel Springer is a leading integrated multimedia company with 10 online publications in three different fields: news, classifieds and e-commerce. Working as Key Account for Online Advertising required a dedicated approach to all 10 of websites, numerous direct clients and biggest media buying agencies.
• executing the whole process of online advertising- from the media plan to statistics
• working closely with the biggest media buying agencies and clients and reaching the monthly sales targets
• managing media planning in the network of 10 websites: blic.rs, zena.rs, sport.blic.rs, 24sata.rs, pulsonline.rs, alo.rs, superodmor.rs, nonstopshop.rs, mojauto.rs and nekretnine.rs
• Developing monetization for all new products and programs like MojAuto.rs, Nekretnine.rs and various sports and political specials
• Setting up and overlooking all commercial campaigns within the AdServer
First Serbian full-service Email Service Provider. Equipped with public authorized email servers, all authentication protocols and FBL's for safe sending. As Managing Partner, my role was to define sales and marketing strategies and develop them with our team. Among others, these were my responsibilities:
• Defining company’s sales and marketing strategies
• Building up and educating sales and support teams from scratch
Locating the market, defining A, B and C type leads and reaching out to them
GroundLink, at the time, was the largest aggregator of ground travel services in the world.
As Marketing manager, I have successfully headed up online marketing team consisted of SEM, PR and SMM experts and personally managed Email marketing. Team delivered more than 3:1 ROI and $1M+ in sales per annum.
• Created, developed and implemented over 100 BTL offline and online campaigns
• Managing the team of 3 people covering SEM, PR activity and social media
• Email Marketing- sending out promotional emails twice a week to list of 250k subscribers
• Web Partnerships: established several web partnerships with various travel and info websites
• Website Optimization of www.limores.com, www.groundlink.com, www.airportcar.com etc.
GroundLink, at the time, was the largest aggregator of ground travel services in the world.
Engaged in several programs and projects within the company to increase conversion rates and overall business like: RFP search and submittal, negotiating the connection with big travel systems, inside sales team trainings and improving the auto quoting system with reduced operating costs by working closely with in-house developers and designers.
• Managing the Delta Airlines Sky Milles account- marketing role in the cooperation with Delta.
• Managing the American Express rewards program
• Working on business development by presenting new ideas to upper management and implementing them with our IT team.
• Account management- managing about 30 accounts both smaller and bigger corporate.
• Sales- reaching out to convert and close new accounts, check out for new deals and websites that could improve our website traffic and generate revenue.
Inside sales- receiving from 150 to 300 calls weekly with overall conversion rate of 32.6% to actual operated jobs
Agroprogres AD is a trading company that specializes in representing biggest industry brands on the local market. Focus are industrial machines and hunting and outdoor equipment. As a BD manager, my primary focus was partnering with biggest brands in the hunting and outdoor industry, local market planning and distribution.
• Business relations with international companies both by written correspondence and live meetings.
• Getting leads and reaching out to find new deals. planned and distributed over 260k EUR to the market with a projected average profit of 25%
• Managing the overall business development by being a center of communication and assisting in managing eight retail stores
Managing the trade show booths, communication and assisting in corporate sales
