Head - Program Management Office
Dubai Islamic Insurance and Reinsurance Company
Total years of experience :17 years, 8 Months
Lead the Program Management Function and drive strategic initiatives aimed at Business Transformation and Digital Transformation of Dubai Islamic Insurance and Reinsurance company(referred to as Aman Insurance)
Support the Chairman and the CEO in translating high level initiatives into positive business impact - topline as well as bottomline.
Identify key areas of growth with the potential to drive significant growth and efficiency gains and turn it into strategic programs with clear Goals, KPIs and timelines.
Algorythma is a business incubator and accelerator which follows a "builder" approach and creates new tech platforms and products under it's own portfolio.
The Corporate Development team acts as the core strategy and PMO team responsible for a number of tech start-ups and AI-based products on ideation, sourcing investment from a closed group of investors, incubation and acceleration of the start-ups.
My focus was on developing corporate & product strategy on emerging technologies, across sectors like education, retail, healthcare, gaming, aviation (aerial vehicles) etc.
Responsibilities:
• Incubate tech start-ups in different industries/ segments
• Provide strategic advisory around business growth
• Create go-to market strategies for group companies in education, healthcare and other sectors
• Lead special projects across the group companies
• Identify partners to grow network reach of group companies and build pitch proposition for them
• Conduct due diligence on new & external businesses in traditional as well as emerging tech
• Meet founders of start-ups around their financial and strategic needs
Create B2B and B2C Strategy for Middle East & Turkey using Data, Insights & Analytics
- Manage the consumer insights initiatives in the Middle East
- Track business opportunities analyzing construction project databases in Middle East & Turkey
- Create & cascade segment potential reports in different segments like Roads & Streets, Hospitality, Education, Residential and Retail
- Create country specific strategic reports to feed into business planning activities
- Handle strategic information needs for management, sales and marketing teams
- Identify areas of continuous improvement and value creation for market intelligence function
Primary Responsibilities - Account Management and Business Development
• Providing clients with Holistic solutions based on consumer insights through a mix of primary - quantitative & qualitative and secondary research
• Driving penetration of new age market research techniques like Eye Tracking, Brain Mapping and Implicit Association Testing
• Leading, facilitating and attending Group Discussions and In-Depth Interviews
Primary Responsibilities - Lead the innovation vertical and product development
• Leading quantitative and qualitative projects
• Developing new models and quantitative frameworks
• Business Development by pitching actively for new clients
Research Types& Techniques: Social Media Sentiment Analysis, Group Discussions, In-Depth Interviews etc.
Clients: 3M, ADFSC, Carrefour, Himalaya, Mashreq Bank, Masraf Bank and Nestle
Markets: Saudi Arabia and UAE
Industries/ Categories: Household products, Retail, Body care, Banking, Dairy etc.
Brands: Scotch-Brite, Himalaya, Nido
Primary Responsibilities - Lead the innovation vertical and product development
• Leading Social Media Sentiment Analysis projects
• Developing new text and picture analytical frameworks for Text and Picture analysis across different social media channels
• Providing channel and content consultation to clients around digital marketing
• Leading quantitative research projects; developing new models and quantitative frameworks
• Business Development by pitching actively for new clients
Research Types& Techniques: Social Media Sentiment Analysis, Concept & Product tests, Brand Health Tracking, Group Discussions, In-Depth Interviews etc.
Clients: Nestle, 3M, Carrefour, Himalaya, HSBC, ADFSC, Mashreq Bank and Masraf Bank
Markets: Saudi Arabia and UAE
Industries/ Categories: Coffee, Foods, Baby Foods, Household Products, Body Care, Banking, Dairy etc.
Brands: Nido, Maggi, Nescafe, Scotch-Brite, Himalaya etc.
Primary Responsibilities- Assist Unilever with its New Product Development and NILG initiatives
• Client Servicing, Research Design, Managing field and other partners, Analysis and creating Reports, Presenting to Clients etc.
• Helping clients optimizing new launch and re-launch communication and marketing mix
• Help clients understand sales potential of their initiatives - new launches as well as re-positioning
• Help clients optimize their pricing strategy to garner maximum revenue and profitability - Pricing tests
• Guide clients on refining their product mix - Product Tests (GAP, Time Test)
• Conducted Employee Satisfaction Surveys for clients
• Understand Nielsen Retail Audit Data, Panel Data and Media Data thoroughly
Client: Unilever, Kraft, Axis Bank
Markets: India, Pakistan, Indonesia, Thailand, Philippines, Saudi Arabia, Turkey, Egypt, South Africa and Brazil
Categories: Skin Cleansing, Hand & Body Care, Face Care, Laundry, Oral care, Foods etc.
Brands: Lux, Fair & Lovely, Vaseline, Ponds, Close Up, Pepsodent, Knorr, Surf Excel (Omo)
Key Studies
1. Launch of:
a. Skin care brand Vaseline Healthy White and Total Moisture in India
b. Knorr Soupy Noodles in India
2. Re-positioning of:
a. Skin Cleansing brand Lux in India and KSA
b. Laundry brand Surf Excel in India and Indonesia
c. Skin Care brand Fair & Lovely in India and KSA
• Serviced Hitachi Japan for 3 years as a Software Engineer; led a team of 6 programmers for 8 months
• Developing web tools and services using J2EE framework; performed various functional (including Team Lead) and Technical roles (Developer, Tester)
Databases like Oracle and SQL, Programming Languages like C, C++, C#, VB and Java