Postpaid Segment Manager
Ooredoo Telecom
Total years of experience :19 years, 7 Months
Responsible for the development of the new product proposition and promotions with all internal and external stakeholders and ensure that they are able to generate revenue, have a positive impact on the company brand increase market value and improve the customer experience.
Coordinate with marketing communication, customer care, PMO, technology, TPMO, finance, customer experience and sales to evaluate, plan, coordinate, train on and deliver new profitable products/promotions up to commercial launch stage
Conduct market studies/focus groups to get the feedback from customers on existing portfolio and know about their needs and wants.
Responsible for the development of strategies for awareness and segment penetration keeping in view the competitive offers and customer experience.
Responsible for SWOT analysis for managing potential and actual impacts / risks, taking corrective action and or handling day-to-day issues.
Manage project plans by achieving the given milestones within the projected timelines and allocated budget.
Review plans on regular basis with all stake holders to communicate project status and mitigate any risks.
Responsible for yearly & quarterly rolling over roadmap development/ exercise for postpaid segment including and not restricting to products and promotions.
Responsible for monitoring and reporting the ongoing promotions and revenue margin, net add trends to the management on weekly/ monthly basis
Life cycle management of product with respect to planning promotions and running campaigns to keep them engaged with the brand and increase stickiness.
Major Accomplishment
Launch the data transfer product
Part of the data monetization project, implemented the throttling mechanism for the users
Implemented the data sharing product
Part of the postpaid minutes roll over product and implementing data roll over product.
R2S (Retailer to Subscriber) credit transfer platform integration
P2P (Peer to Peer) balance transfer
Integration of new charging node
Integration of USSD gateway
Automatic settings pushed to handsets from device management platform through SIM STK and commercial website.
Mobile Games for Warid Telecom.
Managing the MRBT platform
Part of new brand launch for Warid (Glow). Worked solely on web/ wap portal for the brand (http://glow.pk)
Automation of CNS and SMS. Created processes that send automated messages and short messages to customers whose cards were expiring in few days.
Conducted daily and monthly analysis over the IN reports regarding the charging patterns of cards by prepaid customers.
Implementation of data-ware housing and data-mining.
Did my Master's in business administration with Majors in marketing.
4 years honors degree in computer sciences.
