Rajat Agarwal

Responsible for product marketing and sales achievement of Cyber-shot still camera business in Middle East and Africa region
Category Management:
1. Point person for marketing of Cyber-shot still cameras in Middle East and Africa.
2. Credited with maintaining highest market share and strong brand equity across the region
3. Prepared, reviewed and monitored annual business plans for the category.
4. Key person in building camera sales as well as sales and marketing budgets
5. Conceptualized, planned, developed and executed appropriate advertising material
6. Monitored competitor pricing and took timely corrective actions by controlling pricing and promotions
7. Conceptualized and planned next year product lineup features, design, pricing and communication direction
Retail Management:
1. Liaised regularly with business partners on issue pertaining to availability / sales of products and appropriate display for the same
2. Conducted comprehensive product feature and sales training for store staff to acquaint them with Cyber-shot’s competitive advantages
Inventory Management:
1. Maintained and monitored sales forecasts for entire region of Middle East and Africa, thus enabling healthy inventory and timely launch of new line ups
2. Analyzed sell in and sell through data in key markets
3. Credited for achieving 90% sales forecasts

Orient Planet, Dubai
Management Trainee Nov '09-Jan '10
• Recommended marketing strategies to RAK Bank considering the fast changing PR trends during global financial crisis
• Recommended ideas for promoting a website called talent republic

HONORS & AWARDS
• Promoted at Sony Gulf FZE on account of good business sense and operational efficacy
• Credited for being the youngest product marketer to be given full charge of a category
• Recognized by top management as the best presenter in bi-annual Sony Business Planning Meeting (BPM) held in Dubai and attended by over 200 business partners
• Won the Simulation Startup Games at IMT Dubai 2009
• Awarded 0.1% merit certificate from CBSE 2001

Havells India Ltd, India
Management Trainee April '09-May '09
• Studied the impact of commodity markets on international trade and analyzing the reasons of the price fluctuation in manufacturing of cables and wires
• Recommended hedging as an option to mitigate price risk in metal buying due to currency fluctuation

Tech Mahindra, India
Technical Associate June '07-July '08
• Responsible for successful functioning of Airtel network by resolving faults over the network
• Maintained a software application called electronic data capturing for British telecom