RAKESH SANDHA, GENERAL MANAGER

RAKESH SANDHA

GENERAL MANAGER

BITUTRADE INDUSTRIAL CO.LLC

Location
United Arab Emirates
Education
Diploma, Marketing Management
Experience
29 years, 5 Months

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Work Experience

Total years of experience :29 years, 5 Months

GENERAL MANAGER at BITUTRADE INDUSTRIAL CO.LLC
  • United Arab Emirates - Abu Dhabi
  • My current job since July 2021

Responsible for general management of the activities and to achieve the agreed revenue and profit targets.
Responsible for the sales of various grades of bitumen, bituminous products including PMB, Waterproofing and Road repair products manufactured for U.A.E, Oman and Export region.
 Responsible in handling all business development activities and getting the company registered with government departments RTA, MOEI, AL AIN MUNICIPLITY.
 Analyzing market trends and developing healthy & prolonged business relations with clients, thereby ensuring bigger market share.
 Responsible in driving product approval process with the end customers with project approvals & customer service improvements while building partnerships with key business decision maker

General Manager at MENA ENERGY LLC
  • United Arab Emirates - Dubai
  • June 2017 to July 2021

Part of Bitumen Desk involving various grades of bitumen and bituminous products including PMB in agreement with TOTAL S.E France for U.A.E & Oman region.
 Responsible for Profit & loss and business continuity in trading for UAE.
 Responsible in handling all business development activities, analyzing market trends, Competitor movements and establishing healthy & prolonged business relations with clients, thereby ensuring bigger market share

Deputy General Manager at Imperbit Membrane Industries LLC
  • United Arab Emirates - Dubai
  • January 2014 to May 2017

 Responsible for organisational restructuring, implementing strategic models to maximizing business profits.
 Responsible in handling all business development activities, analysing market trends and establishing healthy & prolonged business relations with clients, thereby ensuring higher market share.
 Responsible in driving product, process & customer service improvements while building partnerships with key business decision makers.
 An effective communicator with excellent relationship building and interpersonal skills.

Executive Sales Manager at 2013 Imperbit Membrane Industries LLC
  • United Arab Emirates - Dubai
  • July 2013 to December 2013

Current Role:
 To develop the market for Infrastructure products as a new segment.
 To create and develop the market share of newly formed distributor ship of SCHOMBURG GmBh as to complete full range of products for supplying in a project as one stop supplier.
 To initiate product approvals, develop prequalification, specification selling, as desired by customers for SCHOMBURG.
 Continue to explore new avenues for export markets.

Key Highlights:
 Achieved product approvals and re-established the business line for Infrastructure.
 Achieved product approval, initiated trials and supplied SCHOMBURG products to major projects, Nuclear Power plant.
 Continue to expand the customer base in export market by tapping new and existing regions.
 Continue to achieve breakthrough for BBA approved product for India, GCC countries and other export markets.

Sales and Marketing Manager at TADMUR ROOFS and POOLS
  • Qatar - Doha
  • July 2012 to June 2013

Current Role:
In charge of Sales and Marketing and Operation activity of the divisions.
Engaging with various manufacturers for the above range of products for various applications within the scope of work.
Initiating product approvals with governmental and private organisations as desired by customers.
Managing the team of 50 people for carrying out the operational activities.


Key Highlights:
Established the name of the company as a provider of solutions for the division
Successfully generated profitable business for the company

Export Sales Manager at Imperbit Membrane Industries LLC
  • United Arab Emirates - Dubai
  • February 2008 to June 2012

 Demonstrated prowess in increasing the share of export business of IMI progressively by developing new markets and clients.
 Expertise in handling business requirements specific to all export markets.
 Expertise in providing technical solutions to clients.

Area Manager at Fosroc Chemicals India Pvt. Ltd
  • India - Pune
  • January 2005 to January 2008

Key Highlights:
Looked after sales and marketing of all company products across Maharashtra region.
Established profitable network of Dealers and Applicators for various products in all the areas of the region.
Bagged major orders and breakthrough from corporate clients Bharat Forge

Business Development Manager at CIPY Polyurethane Pvt. Ltd
  • India - Pune
  • June 2003 to December 2004

Key Highlights:
Bagged major orders from corporate clients Reliance, L&T, M&M, Glaxo, KTML, etc
Effectively managed sales force of eight personnel.

Product Manager at STP Ltd
  • India - Mumbai
  • June 2000 to May 2003

Key Highlights:
Involved in sales and marketing of construction chemicals and cement grinding aids.
Handled concept selling, conducting trials and initiating product customization as desired by customers.
Looked after budgeting, identifying and developing potential clients in the target segments to achieve profitability and contribution targets.
Achieved growth rate of over 50% per year in Construction Chemicals segment and around 100% in Cement Grinding aids segment.
Established business in cement grinding aid

Territory Manager at VAM ORGANIC CHEMICALS LTD
  • India - Mumbai
  • February 1996 to January 2000

 Formulated sales and collection targets and developed budgets.
 Participated in start-up operations involving identification and development of markets across Gujarat, Goa and Maharashtra.
 Responsible for:
o Appointment and development of distributors cum applicators.
o Sales of construction chemicals with special emphasis on infrastructural projects, concept selling, conducting trials, initiating products customisation as desired by customers.
 Achieved sales and collection targets worth Rs.300 Lakhs in four years.

Technical Officer at MC–Bauchemie India Pvt. Ltd
  • India - Mumbai
  • December 1994 to February 1996

Responsible for Sales and Technical Services of construction chemicals

Sales Executive at American Roofing System Pvt. Ltd
  • India - Mumbai
  • August 1994 to November 1994

Responsible for Sales of SWEPCO RANGE of bituminous water proofing coatings

Education

Diploma, Marketing Management
  • at Mumbai University
  • January 2002

Post Graduate Diploma in Marketing Management

Diploma, Sales and Marketing
  • at National Institute of Sales
  • January 1996

Diploma in Sales and marketing

Bachelor's degree, Civil
  • at University of Poona
  • January 1994

BE (CIVIL)

Specialties & Skills

Mentoring
International Marketing
Business Relationship Management
Customer Development
BUDGETING
CONCEPT DEVELOPMENT
CUSTOMER RELATIONS
ENGINEERING
MARKETING
NETWORKING
SALES MANAGEMENT

Languages

English
Expert
Hindi
Expert
Punjabi
Intermediate

Hobbies

  • Playing Chess, Reading Management Books, Travelling