Group Marketing Manager
Emirates National Group / Fast Rent A Car
Total years of experience :13 years, 10 Months
• Developed & implemented innovative marketing strategies and plans to optimise business productivity and increase brand awareness.
• Planned and administered marketing budget and monitored ROI
• Carried out effective market research
• Responsible for trade-shows, event sponsorships, PR and advertising campaigns with the objective to promote services and ensure that the brand identity and reputation are upheld at all times
• Recruited, trained, managed and motivated the marketing team efficiently
• Managed day-to-day PR and creative agencies, and built strong relationships with third parties to meet strategic objectives
• Coordinated with web team to develop websites & e-commerce logistics
• Maintained & established Social Media portals with emphasis on brand consistency across all media platforms
• Worked closely with Sales team to insure mutual success
• Generated new business resulting in record high sales. Grew customer base by an average of 200 new accounts annually through fundamental sales practices, telemarketing, prospecting and networking
• Retained and increased business from existing customers by 30% in the first 18 months
• Received “Best Sales Performance“ Award in 1998
• Successfully handled customer issues, complaints and requirements