Head of E-Commerce
Confidential
Total years of experience :20 years, 4 Months
In charge of all business development functions for FastPay - Iraq’s top Mobile Wallet. Concept development, strategy,
and setup of two e-Commerce projects (FastBazzar - Online Shopping Marketplace) & (iPost - Logistics & Delivery
platform). This included:
Scope of Work:
• FastPay:
o In charge of CBI licensing project which included conducting the total feasibility study and submission of
all required licensing criteria
o Business Expansion Strategy through targeted partnerships in other regions
o Road to Market Plan for online platforms & offline merchants (Acquisition Strategy & Plan inclusive of team
hiring, training and KPIs)
o Developing the Fiscal Commercial Plan inclusive of customer experience & engagement
o Performance Management Matrix implementation
• FastBazzar.com & iPost - Projects Scope:
o Define total projects scope (Customers, Sellers, & Order Journeys)
o Define total work frame process flow and integration aspects
o Market Online shopping benchmarking
o Market Research & Road to Market Plan
• FastBazzar.com & iPost - Project Development:
o Overseeing technical development
o Total Service integration
o Standard Operating Procedures & Processes (Operational & Internal)
o Productivity & Efficiency Matrix, KPIs & Score Cards
o Hiring, Training, and Role Development
• FastBazzar.com & iPost - Projects Launch:
o Launched projects in February 2021
In-charge of the marketing functions & activities for Pre-Owned Vehicles (POV) in K.S.A.
Responsibilities & Duties:
• Plan, produce, and implement Mid-Term Marketing Plan (2016 - 2019) to achieve corporate strategy & vision
• Development & implementation of New Brand Identity & Brand Guidelines (Brand & Retail Visual)
• Development of Consumer Value System (Standardized Services)
• Produce Market Intelligence Matrix Reporting System
• Customer Satisfaction Index with relevance to Guidelines & Policies, Centre Traffic Conversion, & Brand projection
• Customer Life Journey simulation, training, implementation, & monitoring
• Expand marketing reach to all KSA regions
• Digital Strategy & Plan
• Channel Penetration through 3rd Party portals
• Launch of Digital Division within POV
• Partnership with affiliate ALJ companies for complete integration and Cross-merchandising & Cross-services such as Body & Paint, FedEx, Gear Up, Oil & Lubricants, & ALJ Football League
• Develop Cross-functional system between POV entities
• Hire & assure that all marketing functions are covered with the organization structure
• Member of ALJ Brand Committee & ALJ Marketing Committee
• Attended “Finance for Non-Finance Leaders” administered by Dr. Raheen Sacarnie (KPMG - UK)
In-charge of the marketplace business development & Onboarding teams. Responsible for total operations involving Acquisition, Onboarding (Training), listing, marketing & promotion, item selection, & seller development.
Responsibilities & Duties:
• Plan, produce, and implement annual targets & benchmarks for all the teams
• Market Expansion Plan by product categories
• Plan & Achieve department Sales growth acquiring top sellers
• Acquisition and the increase of top selection as per the category forecast
• Planning and implementation of total marketing for partners and products
• Produce & implement the annual marketing plan & calendar for marketplace
• In-charge of the Certified Seller Program
• Produce, implement, and monitor the Standard Operating Procedure governing total process flow
• Product & Service development
• Development of the Onboarding process to optimum performance
• Extend the engagement level and support to sellers through proactive guidelines
• Leading regional projects which include sell flow closing, SOP, BD Manual, Process Optimization, & S-Competitive Advantage Map
• Working across with operations to produce operations manual to govern process flow
• Team training to increase internal communication, cross-functional team work, seller communication, project initiation, and standardized frame work
• Produce efficiency & productivity optimum matrix
• Team Expansion through continuous aggressive hiring to cover all geographical areas
• Govern the departments P&L
Responsible for the development of all Sales Retail outlets (20 Showrooms in KSA), New Channels of Sales, Commercial Business, Supply Chain & Operations, and Customer Care Policy
Responsibilities & Duties:
• Med-Term Business Plan 2014 - 2017 (Mega Outlets by 2016)
• Market Profiling and Business Scope
• Develop Policies & Procedures for Retail Sales, Commercial Business, Supply Chain & Operations
• Development of new Trade Channels (Wholesale, Agents/Dealers, and Key Accounts)
• Develop optimum Customer Satisfaction Policy & Procedure to achieve top market index within the niche market segment
• Head of Franchises (Isbir Bedding & Prayer Mat Projects)
Responsible for all sales, marketing, in-store merchandising policies, market reviews, and operations for 9 branches (Baghdad, Basra, Najaf, Kerbala, Babil, Mousel, sulaimania, Erbil, Dahuk).
Brands (Nestle, Unilever, Foster Clark, Sweet N Low, Sugar In the Raw, Rice, Honey, Frozen Brands - Sunbulah & Walima)
Achievements to date:
• Training all Sales managers on new procedures
• Monthly Sales Building Block by sku for all branches & monthly Review of achievement
• Market share increase by 6% across channels
• New development of trade agreements with all trade channels based on Supplier regulations and support
• ROAD TO Market Project (Completed)
• Classification of Trade Universe based on available customers and new clients
• Implementation of supplier marketing plans through strategic action plans
• Developing Route Cycles, Reporting, and KPI’s for all sales team
• Applying all suppliers Planograms and Share of Shelf across all trade channels
• Establishing solid relationships with all trade channels and competitions
• Annual Revenue Growth (128%)
Responsible for developing and formulating the new company approach towards 3 objectives; 1) Standard of operation, 2) Target market (Clientele), 3) 35% Revenue Growth from SPYA 4) Long term relationship with corporations.
Achievements to date:
• Development of a new and complete Corporate profile
• Creating a new corporate Visual Identity (Logo, office layouts, internal standards, etc)
• Market segmentation by Leads (Real Estate, Insurance, Automotive, Aviation, Electronics, and NGO’s)
• Developing packages for each market segment customized to their needs
• Establishing and training teams for each segment (KPI setting)
• Conducting market research on each market segment including indicators such as (Growth, laws, risks, market factors) leading to market profiling
• Annual Revenue growth by 125% (New clients only)
Responsible for all marketing operation activities for sales & aftersales, member of the retail expansion development team, Nissan Sales & Service Way Head Quarter Driver (Nissan Customer Experience Policy)
Achievements to date:
• Implementation of Global Nissan RVI (Retail Visual Identity)
• Implementation of Nissan N-CAM (Nissan Competitive Advantage Map) Global NSC KPI’s and score card
• Implementation of all Nissan Global Standard operating procedure (Nissan Advertising Standard, Nissan Communication Strategy, Nissan Global Marketing Platform, LAPG “Launch Activity Product Guide, and Nissan Motor Show Standard)
• Successful launch of Nissan Murano 2005 (125% over target)
• Successful Launch of Nissan Altima 2006 (target achieved in the first 5 months)
• Acquisition of 3 Public Security tenders (Nissan Civilian & Nissan Urvan), which was previously dominated by Toyota since 1999
• Received award for (Top 5 NSC’s in the GOM) Global Overseas market with reference to standard application, growth, sales, and RVI
• Expansion of Product line up & target segmentation by model
• Implementation of Nissan VIVA
• Attended Nissan Brand TTT (Nissan Middle East FZE & Nissan - Japan September 2005)
• Attended Nissan NSSW Global Meeting (November 2005 in Bahrain & February 2006 in Kuala Lumpur)
• Initialized the Nissan Customer Care Centre (24hrs) and the complete annual plan and targets
• Achievement 140% growth in sales (by model segmentation), and gaining 8% market share
• Achieving Number 2 Position in CSI & SSI in 2006 (Number 7 in 2005) by IPSOS STAT & ARARAC
Responsible along with the team for all pre-launch activity direct communication to businesses, trade, seminars, and training. In addition to all customer feedback regarding any sales or service issues (complaints, non-compliance of standards by retailer/agent) in the Middle Ease & North Africa.
Achievements to date:
• Successful commercial infiltration of Chevrolet venture
• Case closing ratio of 6 hours (Standards is 24 hours)
• Received numerous letters of appreciation from customers regarding prompt and effective resolution of problems
• Attended GM Drive training (2002), GM Communication Skills Training (2002), GM Basic Technical Training (2003)
• Participation of the successful launch of Cadillac Escalad, Cadillac CTS, Chevrolet Aveo, & Chevrolet Epica
Diploma in the fundamentals of network instalation, protocols, CISCO routers, switches, IP broadcast
•Bachelor of Arts in Information Systems Management With minor in Networking. GPA of 3.2 (with distinction)
American Curriculum Diploma
SAT exam GED exam TOEFEL exam
O level subjects: -Math -Physics -Economics -Arabic -English -English literature -Biology -